Bláthnaid Devilly runs the Bedelic page on the Depop app and since covid, she has seen a huge rise in users of the consumer-to-consumer sales app, resulting in an exponential rise in second-hand clothing sales through the social media app.  Samuel Awe turned to Depop to supplement his income and secure his independence.
Depop is hugely popular with under the 26s, developing a cult following among this group. It allows people to resell items through the social media platform, its popularity is fueled by the youth climate movement as it offers a way to reform the fashion industry. Depop is seen as an alternative way to lessen the impact the fashion industry is having on the environment and climate justice.
Will this year's pivot of mass consumers to online shopping see the high street retailers adopt a more sustainable Depop sales model for the future?