Communicating across digital channels with personalization and scale is no easy feat. Just ask Mike Herrick, SVP of Technology at Airship. He's lead the company from being primarily known as a push provider to scaling across push, email, and SMS for enterprise customers ranging from Chipotle, Alaska Airlines, and more. Mike shares market insights, multi-channel engagement strategies, and highlights from their recent Elevate conference in this episode.

Watch the video version of this podcast.

Topics

• 0:00 - From Urban Airship to Airship
• 5:17 - Moving from push to multi-channel
• 12:18 - The SMS renaissance plus RCS
• 14:27 - Strategies for effective multi-channel engagement
• 18:09 - Pivotal decisions to help Airship scale
• 23:41 - What sort of volume can Airship handle
• 28:50 - Airship driving the shift to digital
• 36:21 - Highlights from Airship's Elevate conference
• 41:09 - Why customers ultimately select Airship
• 43:55 - How to connect with Mike

Links

• Airship Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms
• Mike Herrick on migrating to GCP
• Airship Elevate
• /in/mikeherrick/

Follow

• @kenyarmosh
• /in/kenyarmosh
• kenyarmosh.com