The pace of new music releases these days is dizzying. Sometimes it’s like watching someone do a magic trick--we *swear* those songs weren’t there a second ago! But then, there they are, popping up in batches right out of thin air. Of course, behind each individual release sits months of decision-making by the artist: who to collaborate with and when, how to structure the musical product of that collaboration, what to call it, how to release it, when, and on what platform. The list is long, and each of those choices has a big impact on how we hear the song.
The Verge’s Dani Deahl recently sat down with reigning Princess of Pop, Charli XCX, to discuss how she approaches those decisions, and how that approach is bucking long-established norms in popular music. In this special bonus episode of Switched on Pop, Dani rings up Charlie (not XCX) to recap that conversation and put Charli (XCX)’s artistry in context. Via Dani, we learn that for Charli collaboration is more than just an artistic choice; and release strategy is much more than a major label playbook. There’s a total freedom in the way Charli releases music, and we love it. Huge thanks to Dani for bringing us this peek into her world.
Songs discussed:Charli XCX - Boom ClapCharli XCX, Christine and the Queens - GoneCharli XCX ft. Lizzo - Blame It On Your LoveLizzo - Truth HurtsCatch the rest of Dani’s conversation with both Charli/es in the newest episode of The Verge’s ‘Future of Music’ video series,
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