Dry January: The Rise of Fizz without the Buzz

The Signal Daily

Jan 19 2024 • 8 mins

If you’ve been a smoker trying to kick the habit, there’s a good chance you’ve taken a drag of Esse Lights. In today's episode, we give the lowdown on how this South Korean brand conquered the Indian market—and why its empire is also largely illegal.

We’re also discussing the curious rise of fake booze in the West.

Lastly, because it’s Friday, we've got a bonus story lined up: India’s oddball car insurance claims.

The Signal Daily is produced in association with IVM.
The episode was researched and written by Shorbori Purkayastha and Anup Semwal
Edited by Venkat Ananth
Produced by Manaswini
Mastered and mixed by Manas and Nirvaan

See omnystudio.com/listener for privacy information.

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