In today’s episode, we are discussing all the absurd mental calculations folks do in a bid to rationalise splurging on things they probably don't need all that badly.— and how businesses exploit this quirky consumer behaviour.

We’ll also deep dive into the business of luxury brands and their declining fortunes. And since the weekend is finally here, we've got a little bonus story for you: AI is on a mission to revolutionise your phone camera, and trust us, it's got a touch of dystopian drama.

The Signal Daily is produced in association with IVM.
The episode was written and researched by Dhruv Sharma and Anup Semwal
Edited by Dinesh Narayanan
Produced by Manaswini
Mastered and mixed by Manas and Nirvaan

See omnystudio.com/listener for privacy information.