Welcome to episode four of the all-new, five-part Autocar Business Power List 100 Podcast, produced in partnership with automotive experience platform Keyloop.

Throughout the series, we'll be inviting industry experts to discuss the biggest names, companies and topics outlined in the Autocar Business Power List 100 – a ranking of the 100 most influential people in the automotive industry.

In this episode, Autocar news editor Felix Page sits down with Autocar Business correspondent Nick Gibbs and Keyloop VP sales, Ireland and APAC Graham Stokes to discuss the movements of, and challenges faced by, some of the top automotive designers and engineers – including why, in a world of platform sharing, car design and brand identity is more important than ever, the engineering hurdles posed by relentless cost saving, and how the outsourcing of software development could change the face of automotive manufacturing.

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