Let’s talk about optimizing your podcast

Hello! And thanks for listening to SEO tips today.

First of all, did you know that (based on the State of Podcasting Listening 2021 report) the number of Americans listening to a podcast (80 million) is more than the number of Americans who reported ever using Twitter, TikTok, or Snapchat?

And Spotify’s US podcast listenership is on track to be larger than Apple’s! According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year. Sarah Perez of TechCrunch has the numbers: Spotify is expected to reach 28.2 million listeners per month, a slim margin over Apple Podcasts’ 2 million.

So here’s your tip:

If you’re running a podcast and not distributing to every podcasting platform on the planet, stop reading this email and do that now. I use Buzzsprout for my show.

AND if even if you don’t have a podcast of your own, you should add becoming a guest on a podcast to your marketing list. Or, perhaps use the Podcast Audience Grap tool, which will tell you, for most shows, which other podcasts share a similar audience. It visualizes connections between podcast ‘neighbors’ as a 3D graph, informing choices around ads and promo swaps, or in this case, guest spots.

Thanks for listening. Come back tomorrow for another SEO tip.

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