Subfolders vs subdomain - which is more effective when you’re consolidating your website?

Hello. Thanks for listening to SEO tips today.

Here’s the tip (and is what I recommend to clients): moving to a subfolder almost always increases traffic

But don’t take my word for it. Rand Fishkin recently shared 14 case studies around how moving a subdomain to a subfolder (almost always) increases search traffic

And how moving from a subfolder to a subdomain (almost always) decreases search traffic. I’ve added a link to his tweet thread on my site.

Thanks for listening. Come back tomorrow for another SEO tip.

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