From Zero to Foundr Podcast

Foundr Media

At Foundr, we’re on a mission to democratise entrepreneurial education, and on our way to building one of the largest online schools in the world for entrepreneurs. We interview some of the greatest founders of our generation (Mark Cuban, Seth Godin, Tim Ferriss, Tony Robbins, Barbara Corcoran, Daymond John & many more) to find out how they did it, so you can too. However… in this series, we’re doing things a little differently. We’re working with our own students in our community, who are in the deep within the process of building their very own successful business. These are the founders of tomorrow, who’ve stood where you are- and are on the way to building the business of their dreams. Now, before we jump in-- our lawyers have told us to tell you this, of course we can't guarantee you will have results like some of the stories we’re about to share in this show, and as you know-- with any business it's a lot of hard work in addition to completing any online course. That said, welcome to ‘From Zero to Foundr’. read less

065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws
10-06-2022
065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws
After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.    Listen to Mollie and Chavarne discuss:  Quitting her corporate career and going all-in on Le PawsThe challenges of breaking into the pet industry How the Start and Scale course helped her create a brand identity The importance of naming conventions for a brandUnderstanding cultural and communication differences with suppliersMaking the Le Paws dining mats reversible and durable Shifting her launch date 6 timesWhy entrepreneurs need to be flexibleGetting featured in British Vogue And much more pet industry advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
063: From Zero to 6 Figures in 1 Month with Samantha Brett of Naked Sundays
27-05-2022
063: From Zero to 6 Figures in 1 Month with Samantha Brett of Naked Sundays
Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.    Listen to Mollie and Samantha discuss:  How her background working at Vogue and Marie Claire inspired her research The 9 months manufacturing processSpending over a year building her Instagram presence Creating vegan collagen from scratch Obsessively listening to Nathan Chan and Gretta van Riel How she manages her full-time job as a journalist and motherCreating a logo that would fit the bottling and packagingHow lilac became the color icon of Naked Sundays Winning the 2022 Mecca Beauty Innovation Award Susutaining their growth and future productsAnd much more skincare business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social
13-05-2022
061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social
After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social.    In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social.    Listen to Mollie and Maddison discuss: The value of organic vs. paid social mediaHow she launched her social media agencyWhy she chose a Boho-style brandHow to balance client load and consulting packages  Why she hired a business coach to help with her pricing Why you should hire before you’re readyAnxiety surrounding raising her prices and the surprising response And much more organic social media advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
059: Making Plant-Based Milk Convenient and Sustainable with Alicia Long of Nutr
29-04-2022
059: Making Plant-Based Milk Convenient and Sustainable with Alicia Long of Nutr
Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.    With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.    Listen to Mollie and Alicia discuss: Why they chose to make a single-serving sustainable machineThe importance of the aesthetics and convenience How Nutr customers came up with recipe applications for the product Why do they plant a tree for every device purchased Reaching out to 100 influencers per weekHow to take advantage of "nanoinfluencers" when starting outThe importance of finding a direct source manufacturer Creating their second-generation product Their goal to hit $10 million in sales And much more product solution advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
058: Starting a Luxury Brand from Scratch with April Scott of The Villa
22-04-2022
058: Starting a Luxury Brand from Scratch with April Scott of The Villa
6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.    Listen to Mollie and April discuss:  How her day job in mining helped build her businessHow she used Fiverr to find a graphic designer Tips for organizing a successful product photoshoot The importance of building relationships with models How 85% of The Villa's referrals come from InstagramBeing in the top 5% of Shopify stores in her launch weekHow to use trending music to help boost TikTok videosAnd much more luxury good ecommerce advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
15-04-2022
057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers.    Listen to Mollie chat with Samantha and Wayne about:  How Start and Scale helped them discover their business ideaHow to market a product to an unfamiliar audience How to rebrand your business without losing awareness Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s HealthWhy Google Ads worked better than Facebook ads to reach their audience How “normal people” became influencers for their brandThe cost and challenges of international shippingAnd much more rebranding and self-care ecommerce advice...        Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations
25-03-2022
054: How a Bridal Need Became a Business Solution with Emma Bolton of Bolton Creations
Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop.    Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions.    Listen to Mollie and Emma Discuss:  Going from 8 part-time jobs to owning her own businessHow the Start and Scale course helped her relaunch Bolton CreationsHow the Instagram Domination course helped her learn how to work with macroinfluencers. How a Married at First Sight influencer helped build her waiting list What does she look for in an influencerWhy the wedding industry is quiet online The danger of "paid partnerships" Why you need to track everythingAnd much more small business advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
053: Going from Brick to Click with Alicia Bode of Label7th
18-03-2022
053: Going from Brick to Click with Alicia Bode of Label7th
After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.    So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.    Listen to Alicia and Mollie discuss:  How feedback from her salon customers inspired the idea of selling a curling wandHow her work in the salon inspired Label7th's scarcity modelWhy you shouldn't wait to unpack your first product orderHow Start and Scale provided a seamless plan to launch Label7thWhy being the face of the brand differentiates Label7th's marketing The joy of hearing the sale alert ring on her phone on launch dayWhy selling out doesn't always mean you're profitableWhy her goal was to be a guest on THIS very podcast  And much more business advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
050: Saving the Planet While Studying for Exams with Mona Fang of Karma Trade
25-02-2022
050: Saving the Planet While Studying for Exams with Mona Fang of Karma Trade
Mona Fang started selling clothes online for side income and quickly realized the detrimental environmental impacts of the fashion industry. So at age 17, she decided to create a solution to the consumption problem in "fast-fashion." While a freshman at university, she started Karma Trade, a circular fashion trading platform using digital currency.    Karma Trade uses a digital currency called "KARMA" to buy and sell secondhand clothing. Customers earn KARMA by donating clothes to the circular economy and can spend KARMA to get new clothes while only paying a small $USD swap fee. So far, Karma Trade has helped recirculate 20,000 items of clothing and reissue 200,000 Karma pieces.    Listen to Mollie and Mona discuss:  Building a supply chain, marketplace, and technology system from scratchWhy Mona says studying aerospace engineering is a hobbyHosting events at her university to test the marketplace systemOpening their thrift store called "The Karma Outpost"Expanding to other thrift stores to become "Outposts" How the 7 Figure Copywriting course gave her confidence to explain Karma TradeThe reasoning for using a digital currency over standard currencyAccessing talent from her university And much more startup and system advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine
047: Designing Returnable Baby Clothes with Abi and Danny of Beaus+Babes
04-02-2022
047: Designing Returnable Baby Clothes with Abi and Danny of Beaus+Babes
What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started Beaus+Babes to create baby clothes made of 100% organic cotton with uplifting and inspiring designs.   Because of their firsthand volunteer experience at domestic violence and homeless shelters, Abi and Danny created a return-to-donate model that allows customers to return and donate outgrown clothing.    Listen to Mollie chat with Abi and Danny about:  Using their creative backgrounds to design every aspect of Beaus+Babes from scratchDesigning recyclable packaging that can resend clothingHow Abi’s experience volunteering inspired their return-to-donate modelThe importance of making it easy for customers to return clothing Launching, growing an audience, and collaborating with like-minded organic clothing companiesHow to shift from a wholesaler to a direct manufacturerUsing their email list to send subscribers valuable parenting tipsAnd much more sustainable apparel advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.comInstagramYouTubeFacebookTwitterLinkedInMagazine