Balancing Convenience & Health: Insights into Vegetable Consumption

MID-WEST FARM REPORT - MADISON

17-04-2024 • 6 mins

For those whose primary experience with corn is the butter-drenched corn on the cob variety, it might come as a surprise that other forms of sweet corn are in trouble. There has been an ongoing decline in sweet corn production for frozen and canned products and other processed vegetables. Bill Tracy is the Director of the UW Sweet Corn Program and works directly with processors on projects regarding canned veggies. He says this shift is due to changing consumer preferences.

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