What makes Scandinavian marketing unique? Why is Sweden so unique among Nordic countries in building global brands? Is globalization having a positive or negative effect on how marketing is being thought about by Scandinavian brands? And what makes the global marketing machine at one of the world's top fashion brands work?
We posed these these and other questions to Jan Montwill, H&M's Global Digital Media Manager.
Hosted by Gosha Khuchua and Alex McNamara.
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