53 - In Defense of Creativity with Mark Rees-Weeden of Grey London

Does the Atlantic divide really change creative advertising that much? Is research reviving or killing ads? How can you be the best agency partner? This week we continue our international series with Mark Rees-Weeden, Managing Partner of Grey London. With decades of leading some of the largest European, and global brands, Mark helps us unpack these questions (and shares his thoughts on some of the teased Super Bowl commercials). Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO