62 - The fallacy of growth marketing

The 30 Minute CMO

Jul 24 2023 • 34 mins

The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, this approach is incredibly short-sighted and ignores fundamental marketing truths. On this episode, we discuss this fallacy and why brand or awareness marketing needs to reclaim the top spot. Hosted by Gosha Khuchua and Alex McNamara. Visit us: www.30minuteCMO.com or follow us on Instagram @30MinuteCMO