#87 Consumer AI, Marketing Secrets & Entrepreneurship with Vivek Bhargava

Co-founder of Consumr.ai, discusses the importance of consumer intelligence and how it can help businesses make better decisions. He explains the concept of Consumer AI and its role in understanding customer behaviour. Vivek also shares insights on building the Consumr AI team and the challenges they faced. He discusses the data points they gather from various platforms and how they use them to provide valuable insights to their clients. Vivek also talks about the pricing strategy in India and the US, as well as the importance of developing an abundance mindset in the AI world. He shares tips for B2B marketing in the digital marketing industry. In this part of the conversation, Vivek discusses the RFP process and the importance of metrics and measurement in B2B marketing. He emphasizes the need to understand the nuances of different industries and solve pain points for clients. Vivek also highlights the importance of specializing in a niche and becoming the best in the world in that area. He discusses the role of AI in disrupting industries and the value of human expertise in AI. Vivek advises entrepreneurs to adapt to changing industries and technology and to pursue their passion with focus and dedication. In this conversation, Vivek discusses various topics related to video editing, marketing, pricing, and influencer marketing. He emphasizes the importance of continuously improving one's skills as a video editor and creating content that is close to reality. Vivek also highlights the need to understand the business you're in and identify the job to be done for your clients. He shares insights on pricing strategies and the potential of influencer marketing in reaching and engaging with Gen Z audiences. Join our Newsletter: https://paragraph.xyz/@rocklaz/subscribe (Never miss new Episodes + more) ------------------- Connect with Guest: https://www.linkedin.com/in/vivekbhargava/ Connect with Tanmay Shah: LinkTree(All Links): https://linktr.ee/tanmayshah28 TWITTER: https://twitter.com/tanmayshah28 INSTAGRAM: https://www.instagram.com/tanmayshah28/ LINKEDIN: https://www.linkedin.com/in/tanmayshah28/ WEBSITE: https://tanmay.rocklaz.com/ Virtual Art Gallery: https://oncyber.io/tanmay 3D art Experience gallery: https://www.spatial.io/s/Tanmays-3D-art-Experience-63eba5cb7e9f01714b04c2e7?share=3649010529915082338 Enjoy #RocklazRadio on all your favorite platforms, in Audio as well as Video: https://linktr.ee/rocklaz (Spotify, Apple Podcast, and everywhere else) -------------------- Chapters 00:00 Introduction and Background 01:21 Consumer Intelligence and Profit Wheel 04:40 Building the Consumr AI Team 06:02 Data Points and Customer Behavior 08:10 Design and Ease of Use of the Platform 10:36 Insights on Consumer Behavior in Different Countries 11:47 Perspective on Pricing in India and the US 19:02 Pricing Strategy and Mindset in India 24:46 Building an Abundance Mindset 25:42 Trial Period and Enterprise Sales 31:52 Charging for Pilots and B2B Marketing Tips 36:06 Understanding the RFP Process 38:28 Metrics and Measurement in B2B Marketing 40:53 Understanding the Nuances of Different Industries 42:32 Solving Pain Points for Clients 43:24 Taking Risks and Being Honest with Clients 44:42 Specializing in a Niche 46:10 Entering the Digital Marketing Business 48:07 Becoming the Best in the World 50:37 The Role of AI in Disrupting Industries 51:47 The Value of Human Expertise in AI 52:31 Adapting to Changing Industries and Technology 57:39 The Importance of Passion and Focus 01:03:20 Overcoming Industry Limitations 01:07:36 Finding and Pursuing Passion 01:08:26 The Importance of Boring Tasks and Improvement 01:16:36 Becoming a Real Editor 01:18:01 Understanding the Business You're In 01:18:25 Identifying the Job to Be Done 01:24:04 Pricing Your Services 01:32:22 Getting the First Client 01:35:06 Being the Father of an Influencer 01:41:34 The Potential of Influencer Marketing