Better Human Business

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: Discussing the importance of focusing on the right performance indicators for 2025.[00:01:30] Explaining the pitfalls of vanity metrics and why they can mislead entrepreneurs.[00:02:30] Key performance indicators to focus on for real business success.[00:03:30] Strategies for balancing business optimization with personal and family well-being.[00:04:30] Using tools like HubSpot for tracking and improving business performance.[00:05:30] Wrap-up: Encouraging entrepreneurs to refine their focus and optimize for meaningful growth in the coming year.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: Insights into the end-of-year strategic review process.[00:01:30] The critical role of data in expanding business and planning for the new year.[00:02:30] Detailed analysis of customer data and how it influences our growth strategies.[00:03:30] Application of the Start, Stop, Keep methodology in our strategic planning.[00:04:30] Examples of what we’re stopping, keeping, and starting in our efforts to expand the business.[00:05:30] The significance of strategic agility in sustaining and expanding business growth.[00:06:00] Wrap-up: Preparing for the upcoming annual planning meeting and setting the stage for 2025.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the new free coursework available on the website.[00:01:30] Explanation of the strategic business reasons behind offering free courses.[00:02:30] Insights into the specific courses offered and their potential impact on personal and business growth.[00:03:30] Discussion on how tracking engagement from these courses influences future content and product development.[00:04:30] The role of trust and authority in scaling a business through free value offerings.[00:05:30] Closing thoughts on the importance of providing real value in content marketing for business scaling.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the Three P Framework for leadership.[00:01:30] Discussion of a real-world leadership challenge involving an employee affected by external events.[00:02:30] Importance of communication in leadership and understanding personal perceptions.[00:03:30] Detailed explanation of the Three P Framework: Person, Problem, Performance.[00:04:30] How to apply the framework to ensure team alignment and address performance issues.[00:05:30] Discussion on the implications of leadership decisions on company culture and team dynamics.[00:06:00] Closing thoughts on the responsibilities of a leader and the impact of their decisions on the company’s performance.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: My journey with online advertising and initial reluctance.[00:01:30] Early struggles with tracking and the pivotal lesson learned.[00:02:30] Exploring tools that transformed my advertising approach.[00:03:30] Detailed breakdown of the three types of ads every business should run.[00:04:30] The power of never turning off your ads.[00:05:30] How continuous optimization leads to sustained success in advertising.[00:06:00] Conclusion: Embracing online advertising as a core business strategy.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: When is the right time to go full-time with your side hustle?[00:01:30] The challenge of balancing a full-time job with a side hustle.[00:02:30] Setting financial goals and thresholds before taking the plunge.[00:03:30] Introduction to the 3-2-1 method for transitioning to full-time.[00:05:30] The importance of financial consistency and having a safety net.[00:07:30] The mental shift required when moving to a full-time business focus.[00:08:00] Closing thoughts: Making the final decision to focus solely on your business.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to distinguishing a job from a business.[00:01:30] The role of systems and teams in scaling your business.[00:02:30] How to prepare your business for significant growth.[00:03:30] The importance of documenting and automating customer acquisition processes.[00:04:30] Final thoughts on transitioning from self-employment to true business ownership.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the topic of productivity and task management.[00:01:30] Overview of focus and buffer days and their role in maintaining productivity.[00:02:30] Explanation of the Eisenhower Decision Matrix and its application.[00:03:30] Detailed breakdown of how to categorize tasks using the matrix.[00:04:30] Discussion on the importance of delegation and task elimination.[00:05:30] Summary and final thoughts on enhancing productivity.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the importance of feedback loops in scaling a business.[00:01:30] Discussion on the challenges of scaling and extending market reach.[00:02:30] Strategies for quick lead qualification and the benefits of rapid feedback.[00:03:30] Tips on setting up effective communication systems for internal and external feedback.[00:04:30] How to ensure data collected is actionable and directly impacts business growth.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the power of momentum in daily activities.[00:01:30] Explanation of static and kinetic friction as it applies to productivity.[00:02:30] The benefits of small wins in maintaining momentum.[00:03:30] Practical tips for integrating momentum into your daily routine.[00:04:30] How to apply these principles in business for continuous improvement.[00:05:30] Closing thoughts on the importance of mindset in sustaining momentum.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to Black Friday strategies and personal experiences.[00:01:30] Insights into the potential revenue from Black Friday and why it's essential to participate.[00:02:30] Detailed discussion on strategies for attracting new business and selling unique offerings.[00:03:30] Steps to effectively segment and communicate with your audience for Black Friday.[00:04:30] Email strategy specifics for maximizing Black Friday sales.[00:05:30] Closing thoughts on the importance of ethical marketing and maintaining customer trust during sales events.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the personal branding journey and current status.[00:01:30] Overview of tools and strategies initially used for building a personal brand.[00:02:30] Discussion on the shift of focus from core objectives to content perfection.[00:03:00] Strategies employed to realign focus towards growing the newsletter.[00:04:00] Advice for entrepreneurs on maintaining focus and aligning strategies with business goals.[00:05:00] Conclusion and reminder to stay focused on what truly matters in brand building.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to entrepreneurial burnout and personal experiences.[00:01:30] Discussion on the causes of burnout and the difference between college life and entrepreneurial challenges.[00:03:00] Detailed strategy on how to audit and analyze daily tasks to manage burnout.[00:04:00] Explanation of color coding tasks and its importance in managing energy and enthusiasm.[00:05:00] Steps to delegate, automate, or eliminate draining tasks.[00:06:00] Closing thoughts on achieving an "all green" schedule and maintaining long-term passion in your work.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to churn and its impact on businesses[00:01:30] Detailed discussion on the importance of tracking customer engagement[00:03:00] Exploring effective customer engagement strategies beyond basic check-ins[00:04:00] The benefits of using exit surveys to gather actionable feedback[00:05:00] Summary of how these strategies integrate to reduce churn effectively[00:06:00] Closing thoughts on the long-term commitment needed to minimize churn

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the power of accountability in both personal and business contexts.[00:01:30] Insightful story of Gary Keller and the role of accountability in documenting business processes.[00:03:00] Personal examples of embedding accountability into daily routines for consistent execution.[00:04:30] How professional engagements enhance preparation and dedication to business tasks.[00:06:00] Statistical evidence on the effectiveness of accountability in achieving goals.[00:07:30] Discussion on why accountability sometimes fails and how to ensure it works for you.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to identifying personal and professional overload[00:01:30] The importance of setting a high standard in all aspects of life and business[00:02:30] Exploring the "Building Superman" exercise for role optimization[00:04:00] How to identify gaps in performance and their impact on business growth[00:05:30] The rationale behind using hiring as a strategic investment to fill performance gaps[00:07:00] Explanation of the "3-6 Method" for task management[00:09:00] Summarizing the benefits of managing workload to accelerate business success

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to financial growth strategies.[00:01:30] Importance of paying attention to finances.[00:02:30] Benefits of a weekly finance meeting.[00:03:30] How tracking net worth can influence financial decisions.[00:04:30] The impact of monitoring personal profit from business activities.[00:05:30] Summary of key strategies to grow your bank account.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to simplifying marketing strategies[00:01:30] The importance of not over-complicating marketing[00:02:30] Introduction of the Who, What, Why, How framework[00:03:30] Detailed explanation of the framework[00:04:30] How to establish credibility (Who)[00:05:30] Clarifying your offering (What)[00:06:30] Explaining the benefits (Why)[00:07:30] Importance of explaining how to engage or purchase (How)[00:08:30] Recap and encouragement to apply the framework across all marketing channels

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to life optimization[00:01:30] The significance of daily self-assessment[00:02:30] Implementing the two-question daily report[00:03:30] Explanation of the rating system[00:04:30] Journal entries and their importance[00:05:30] Daily reflection and its impact on life optimization[00:06:30] Technical setup using Google Forms and Zapier[00:07:30] Standards of rating: what each score represents[00:08:30] Invitation to adopt the two-question daily report

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the concept of dramatically increasing income.[00:01:00] Personal skepticism turned belief in high income potential.[00:02:00] Exploring the first wealth inversion: equating old annual salary with new monthly earnings.[00:03:00] Delving into the monthly inversion: earning yearly salary on a monthly basis.[00:04:00] The pinnacle of wealth inversions—achieving yearly earnings in just one week.[00:05:00] Strategic insights on scaling business beyond personal effort.[00:06:00] Mastering the launch: key to explosive weekly earnings.[00:07:00] Conclusion and encouragement to embrace strategic wealth building.