The demand for blueberries has increased significantly in recent years, not only for blueberries in the food retail trade, where blueberries have now replaced strawberries as the most popular soft fruit in terms of kilograms sold. A steadily increasing demand can also be observed for blueberry plants that are commercially available. This can only be explained by the fact that blueberries as a fruit are something like "everybody’s darling", i.e. they appeal to (almost) every palate. And the plant is quite undemanding and easy to cultivate if it likes the location. That's why we decided to do a production podcast about blueberries. Once again, the Lubera® production manager Robert Maierhofer guides us through this podcast on the topic of blueberries.