Revolutionizing the SPA Industry: How Massage Envy is Making Self-Care Accessible to All

In this episode of the podcast, host Barry Shore chats with Beth Stiller, the CEO of Massage Envy, a wellness brand that has been in existence for over 20 years. Beth takes us on a journey of how the brand started with a therapist who understood the power of taking care of one's body through massage but recognized that not everyone could afford it. This led to the creation of a membership model that made massage accessible and affordable to everyone.

With 1.2 million members, Massage Envy has a well-rounded approach to wellness, which includes therapeutic care, total body stretching, and skincare. Beth emphasizes the importance of skin wellness, as it is the largest organ in the body and is often subjected to harsh treatment. Massage Envy offers skincare services using three well-researched brands, Jam Marini skin research, PCA, and Obagi Medical, to help people understand what is unique about their skin and how they can improve it.