The Ingredient Behind Brewing Success ft. Matt Chitharanjan

Speakeasy with Dheeraj Sinha

29-06-2022 • 34 mins

Every week, there is a new roaster popping up and, India is seeing a sort of coffee revolution. Coffee consumption is a rising trend in India and people are adapting to the habit of drinking coffee over tea. Therefore, the food and beverages segment in India has gone through dramatic changes over the last couple of years, but the questions are – what has changed and what hasn’t for them? Is India a tea market, or is there a coffee culture shaping in the country? Who is the coffee audience in India?

In Episode 4 of Season 3 - Speakeasy with Dheeraj Sinha, Matt Chittaranjan, the Founder of Blue Tokai Coffee Roasters brews interesting insights about the coffee business in India and its potentialities. Matt has his roots in India and has been brought up in the west. He specialized in Economics and worked as a Research Associate before taking a giant leap into entrepreneurship. Started as a pet project in Delhi in 2013, the Blue Tokai coffee house now has over 50 cafes in Delhi, Mumbai, Kolkata, and Gurugram.

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