Jul 14 2021
Advertising therapeutic goods in Australia
In this episode, we be speak with Leanne McCauley, Director of the Advertising and Compliance, Education and Policy Section at TGA about:
what you can and can’t do when advertising therapeutic goodswhat constitutes an advertisementwhat responsibilities a sponsor has when advertising producthow the world of social media, including hash tags and testimonials ties into advertisingsome tips and pointers for those working in this spaceadvertising compliance, including what constitutes a breach, potential penalties and how to make a report
This podcast series is presented by the SME Assist team at the TGA. SME Assist is a dedicated service that TGA offers to help small to medium enterprises (SMEs), researchers, start-ups and those unfamiliar with regulation to understand their regulatory and legislative obligations.
You can find more information about TGA and SME Assist at www.tga.gov.au/sme-assist and through our social media channels or contacting us directly.
Phone: 1800 020 653
Social Media: https://www.tga.gov.au/social-media
TGA BLOG: https://www.tga.gov.au/blogs/tga-topics
Links and useful information
TGA website tga.gov.auThe advertising hub https://www.tga.gov.au/hubs/advertising-therapeutic-goodsThe Australian regulatory guidelines for advertising therapeutic goods https://www.tga.gov.au/publication/australian-regulatory-guidelines-advertising-therapeutic-goods-argatgTherapeutic goods advertising code https://www.tga.gov.au/publication/therapeutic-goods-advertising-codeCompliance management https://compliance.tga.gov.au/Advertising enforcement and outcomes https://www.tga.gov.au/advertising-enforcement-and-outcomesLearning resources for advertisers https://www.tga.gov.au/learning-resources-advertisersCan I advertise this therapeutic good to the public? https://www.tga.gov.au/can-i-advertise-therapeutic-good-publicMandatory information required in advertising for therapeutic goods https://www.tga.gov.au/mandatory-information-required-advertising-therapeutic-goods
Host: Dr Jayne Foster
Guest: Leanne McCauley