Justin Cook is the President of Internet Marketing and Development at 9thCO, a Canadian digital agency that specializes in b2b and e-commerce development and marketing. Under his leadership, 9thCO has focused on massive migrations from legacy website technology to what Justin describes as "headless composable architecture," enhancing SEO, PPC, and cybersecurity for their clients. In this episode… In the ever-evolving digital landscape, staying ahead of technological innovations is not just an advantage, but a necessity. How does one transition from traditional web technologies to pioneering in the realm of headless composable architecture? Could this be the future of e-commerce and SEO, offering solutions to longstanding issues of scalability, security, and speed? Justin Cook, President of 9thCO, a Canadian digital agency, shares how his team embraced headless composable architecture. Initially focused on SEO, PPC, and custom web development, 9thCO transformed by adopting this emerging technology. By using cloud-based systems through secured APIs, they achieved better scalability, enhanced security, and improved SEO performance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Justin Cook, President of Internet Marketing & Development at 9thCO, to talk about leveraging headless composable architecture for e-commerce and SEO. Justin shares insights into how this technology solves common e-commerce problems, such as server overload during high traffic periods and vulnerability to cyber-attacks, by decentralizing the website's components. Their discussion covers the business aspects of adopting new technologies, including market repositioning challenges, the importance of internal culture during change, and strategic hires that facilitated 9thCO's successful pivot.

Martha van Berkel is the CEO and Co-founder of Schema App, a SaaS company specializing in translating web content for search engines and machines. With a background in mathematics and engineering, Martha possesses a superpower in articulating AI and search complexities to marketing leaders. Having worked with top-tier companies like Gusto and SAP, she brings a wealth of experience to digital marketing. Martha has an impressive history, including a 14-year tenure at Cisco, before venturing into entrepreneurship with Schema App. She leads her team in providing innovative SEO solutions and prides herself on cultivating a culture of transparency, ownership, and hope.  In this episode… Have you ever wondered how search engines understand the content of your web pages? With ever-evolving algorithms and increasing complexity, ensuring your digital content is discoverable can be daunting. How can enterprises remain competitive and visible in this rapidly changing digital landscape? High-energy entrepreneur Martha van Berkel dives into the world of Schema Markup and knowledge graphs. She shares how her company helps enterprises translate their web content into the language of search engines, enhancing their discoverability. Martha discusses the journey of Schema App from its early editor version to its current sophisticated offerings that enable complex data structuring at scale. She sheds light on the innovation, agility, and customer-centric focus that has propelled Schema App into long-standing partnerships with renowned companies. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Martha van Berkel, Co-founder and CEO of Schema App, about translating web content into the language of search engines. Martha explains how Schema App's technology enables improved search engine results, the critical role knowledge graphs play in today's AI-driven search economy, the common challenges enterprises face when managing SEO in-house, and her vision for the future of SEO.

Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch.  Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies.  In this episode… Are you looking for ways to boost your online store's performance but feel overwhelmed by conflicting advice? What if there was a method that could help you sift through the noise and optimize your sales efficiently? Can understanding the art and the science behind successful e-commerce strategies lead to tangible growth? Raphael Paulin-Daigle, an experienced professional in the e-commerce world, unveils the intricacies of elevating an e-commerce brand to its fullest potential. He addresses common missteps companies make, such as rushing A/B tests and blindly applying industry best practices. Raphael emphasizes the critical importance of customer-centric research and data-driven decision-making to tailor your website for peak conversions. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, about maximizing e-commerce growth. Raphael explores the nuances of A/B testing and why quick, superficial results can be deceiving, applying the “Testing Trifecta” method for effective conversion optimization, the common mistakes brands make with A/B testing, and SplitBase customer success stories.

Dustin Titus is the Chief Digital Officer at ZoomerMedia and the Agency President of t1tus/one. As a veteran in the digital marketing field with over 17 years of experience, Dustin has fostered a client-focused approach delivering white-glove experiences and high-impact advertising campaigns. With a background in computer science, he's adept at merging technical strategy with creative marketing and has led t1tus/one to a successful acquisition by ZoomerMedia. Dustin values autonomy, agile marketing methods, and empowering his team to live their best lives, keeping them central to the process throughout his growth journey. In this episode… Have you ever wondered how a digital marketing agency navigates the constant evolution of advertising, publishing, and technology integration to deliver high-impact results? How does an agency not only adapt, but thrive in the complex landscape of digital marketing, where consumer engagement and technical challenges demand innovative solutions? What does it take for such an agency to catch the eyes of larger media companies? Dustin Titus delves into the evolution of t1tus/one from its founding, focusing on high-touch digital marketing methods, to its strategic acquisition by ZoomerMedia. Dustin shares his insights on carving niches, particularly in monetizing publishing networks and fostering strong professional relationships that can lead to transformative opportunities. He offers a candid look at how he navigated the acquisition process, including valuation, deal negotiations, and ensuring his team remained empowered every step of the way. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Dustin Titus, the Chief Digital Officer at ZoomerMedia and the Agency President of t1tus/one, to discuss agency acquisitions. The two explore Dustin's journey, examining the strategies and philosophies that have defined his success. Learn how his choices reflect his values, and uncover the approach and resources that have empowered him to make impactful decisions in steering both his company and his own career.

Manon Rouillier is the Founder of Rouillier, a communications agency specializing in mining and manufacturing industries in Quebec. With a background rooted in a family of entrepreneurs and a passion for strategic marketing, she has grown her agency since 2009 to serve predominantly French-speaking companies. Manon serves as a board member of MBI Global and is active in the Women in Mining chapter in Quebec. She also hosts a French-language mining podcast, Minier, sharing industry insights and fostering a community around mining innovation. In this episode… Have you ever wondered what sets niche marketing agencies apart from the rest? While many agencies struggle with a generalized approach, some have discovered the secrets to excelling in specific industries. But how much value do they bring, and what do they do differently? Manon Rouillier, Founder of Rouillier, a Quebec City-based communication agency focused on the mining and manufacturing industries, explores these questions. With a philosophy rooted in hands-on, strategy-driven services, she shares the trajectory of her agency from its conception during maternity leave to its current position as a niche leader. She discusses the advantages and challenges of ultra-focused specialization, how traditional marketing methods like trade shows remain relevant, and the importance of adopting a platform-specific strategy for LinkedIn. With a laser focus on the mining and manufacturing sectors and a unique client base, Manon shares the secret sauce to her agency's rise and how staying in the niche has paid off. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Manon Rouillier, Founder of Rouillier, about her unique strategy for building a niche marketing agency. Manon talks about the Rouillier communication agency that tailors to the French-speaking mining industry, its service evolution, the challenges and opportunities within the mining industry and b2b marketing, and the public misperceptions about the mining industry.

John Driscoll is the CEO and Co-founder of Naked Development, a California-based mobile app development and creative agency known for helping clients tackle significant industry challenges. With a history of entrepreneurship spanning over two decades, John leads a team skilled in bringing innovative app ideas to life. Under his leadership since 2018, Naked Development has amassed over 3.7 million app downloads, launched over 327 apps, and facilitated a staggering $96.5 million in client fundraising. John's expertise in strategizing eight-figure exits and attracting prestigious clientele, including PGA, UPS, Bank of America, and figures like Peter Thiel, cements his reputation in the tech and entrepreneurship communities. In this episode… Can innovative mobile app development make a significant difference for startups seeking to solve big problems? Do strategies exist for these companies to attract investments and navigate toward successful exits? How can relationships with high-profile clients be attracted and maintained? Seasoned entrepreneur John Driscoll dives into how his company has become a cutting-edge mobile app firm, elevating startups from idea to investment. With a focus on app development since the inception of Apple’s App Store, he shares the importance of problem-solving in technology and the power of strategic partnerships. As an experienced entrepreneur, he emphasizes the role of a founder's grit and the intricacies of investor relationships in catalyzing startup success. Naked Development's journey to over 3.7 million app downloads and $96.5 million raised for clients is a testament to its innovative outlook and excellence in follow-through. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Driscoll, Co-founder and CEO of Naked Development, about achieving success in the app marketplace. John explains how Naked Development addresses big problems through technology and apps, the common misconceptions founders have about attracting investors and raising funds, and the crucial milestone of recognizing the staying power of native apps.

Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising their effectiveness or client relationships? And finally, how do these digital interactions translate into workplace culture? Digital marketing expert Katrina German recounts her entrepreneurial journey, from her early tech ventures to founding Ethical Digital. She shares valuable lessons learned from her former startup's challenges and how she translated those into success by focusing on ethical practices. She discusses the importance of timing, community, and adaptability in tech entrepreneurship. Katrina dives into the transformative power of corporate culture and digital behavior, sharing practical steps for more ethical and effective marketing strategies that align with consumer welfare. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katrina German, Founder and CEO of Ethical Digital, about ethical digital marketing. Katrina discusses Ethical Digital and the increasing necessity of ethical digital practices in the age of pervasive social media, the impact of social media on sleep, how partnership and community can significantly boost your business's reach and influence, and nurturing a healthy company culture.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating challenges, and the evolution of her team and agency, she provides actionable advice and key takeaways for businesses aiming to enhance their affiliate marketing programs and drive significant growth. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sarah Bundy, Founder and CEO of All Inclusive Marketing, to share her wealth of experience in developing and managing affiliate programs that cater to a diverse range of clients, from startups to billion-dollar enterprises. Known for her innovative leadership within the industry, she reveals how businesses can harness affiliate marketing to drive e-commerce success in various sectors including b2b, SaaS, travel, hospitality, and more.

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.

Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS domain. He recalls starting with an idea and evolving it into a Y Combinator-backed venture that empowers companies with interactive demos that drive genuine growth. He discusses the impact of the pandemic on digital buying and how Storylane is capitalizing on this shift to reduce friction in b2b selling. Nalin also delves into his journey of acquiring initial customers, scaling strategically, and the importance of efficient marketing practices to achieve sustainable growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nalin Senthamil, CEO and Founder of Storylane, about the evolution of product demos and selling in the b2b space. Nalin shares insights into the makings of a successful SaaS platform provider, the paradigm shift in digital buying, the essential strategies for acquiring and nurturing customers, and the significance of building a versatile and dedicated team to move your business forward.

Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Turn Lab. He discusses the importance of evidence-based practice, the role of technology in marketing, and the innovative pricing strategies that set his agencies apart. He also shares the story behind Just Boardrooms, a platform that provides professional spaces for meetings and networking, which saw exponential growth despite initial hurdles. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Howard Chang, Founder and CEO of The Turn Lab, about crafting a new vision for marketing agencies and innovative business spaces. Howard talks about The Turn Lab's unique, research-driven approach to solving business problems, its client acquisition process, the inception and vision of Just Boardrooms, and how his cancer survival influenced his business philosophy.

Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele.  In this episode… Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach? Innovator and marketer Lisa Genovese discusses how in-depth research and innovative marketing tactics can transform the trajectory of a brand. She discusses the evolution of her company, highlighting key hires, the implementation of psychometric tools, and the refinement of services offered. She shares intimate insights into her impactful strategy work, including a case where mystery shopping revealed a prickly receptionist issue hampering client conversion rates. Lisa demonstrates the power of marrying research with practical marketing applications. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Lisa Genovese, President of BottomLine, to discuss leveraging research for effective marketing. Lisa explains how she has harnessed the power of research to guide clients such as Pure Encapsulations and Verge Agriculture to amplify their market presence. She shares transformative stories from the field, revealing how an in-depth understanding of target audiences and the competitive landscape can lead to successful outcomes.

Salman Sajun is the Founder and Executive Creative Producer at SSS, a production studio specializing in design-driven animation. With over a decade of experience, Salman has worked with top brands like Oreo, Barbie, Pepsi, and Lego, creating compelling visual narratives that captivate audiences. He transitioned from a background in economics, anthropology, and history to pursue his passion in the creative industry, demonstrating a unique blend of problem-solving skills and artistic vision. Salman's journey includes notable work at Mattel and a commitment to fostering a collaborative and respectful company culture at SSS. In this episode… Imagine establishing a realm where every commercial exudes exquisite design, meticulous craftsmanship, and abundant creativity. What is required to generate visuals that captivate audiences and endure in their memory long after the screen fades to black? Moreover, to what extent can corporate culture directly influence the attainment of such remarkable standards of excellence? Salman Sajun, an experienced professional in the creative space, delves into the secrets of excelling in the creative industry or entrepreneurship in general. He shares his evolution from working on the corporate side at Mattel to spearheading his creative hub specializing in unforgettable design animation. Additionally, he uncovers how the company works, the process behind its most intricate projects, and his dedication to cultivating a culture that allows creativity and respect to flourish. Salman also provides an insightful look into how SSS has become a melting pot of talent, with each member bringing a unique contribution to the table, ultimately solidifying the company's reputation for delivering top-notch content. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Salman Sajun, Founder and Executive Creative Producer at SSS, about design-driven animation. Salman shares how SSS handles diverse and complex advertising projects that span from whimsical stop-motions to sophisticated 3D visualizations, how to motivate a creative team amidst high-pressure projects, and staffing strategies that foster client relationships.

Susan Groeneveld is the Co-founder of WS, a data-driven marketing agency serving the agriculture and animal health sectors. She is also the Founder and CEO of Sylvester.ai, an AI platform predicting pet health issues through visual assessment and monitoring. With over two decades of entrepreneurial experience, Susan also co-founded ventures like Cat Healthy, aimed at improving the quality of life for cats and their owners. Her roots in farming have shaped her problem-solving approach and commitment to delivering measurable ROI and outcomes in her ventures. In this episode… What does it take to market successfully in the specialized fields of agriculture and animal health? How does one shift from traditional agency models to embracing technology and innovation? Can an idea born in an agency setting evolve into a full-fledged nonprofit and a tech startup? Serial entrepreneur Susan Groeneveld shares how a background in farm life and an entrepreneurial spirit drove her to revolutionize the world of agribusiness marketing. She narrates the transition from launching WS to creating initiatives like Cat Healthy and the AI-driven Sylvester.ai. Susan also shares insights on team building, the importance of partnerships, and the need for a purpose-driven approach in business. The conversation delves into the challenges and triumphs encountered while navigating the ever-evolving marketing landscape, unveiling strategies that foster growth, impact, and adaptability. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Susan Groeneveld, Co-founder of WS, about her entrepreneurial journey and ventures. Susan talks about the creation of WS and its focus on agribusiness, how WS initially attracted significant clients, employees, and freelancers, and the origin of Cat Healthy and Sylvester.ai.

Chris Vendilli is the Founder of Vendilli Digital Group, a Pittsburgh-based creative marketing agency that helps local businesses and organizations reach more customers online. He has a diverse background, starting in the US Air Force before transitioning to a career in law enforcement as a Pittsburgh police officer. While pursuing higher education, he discovered his passion for technology and began dabbling in online business, leading to significant success in digital marketing. Leveraging his entrepreneurial spirit, Chris shifted to his agency, providing web design, development, and online marketing services, with particular expertise as a HubSpot Platinum Partner. In this episode… Have you ever considered how a career in public service could translate into successful entrepreneurship? What can you learn from someone who has maneuvered his way through various public service careers before settling as an agency owner? Experienced b2b sales and marketing technologist Chris Vendilli delves into how, as a US Air Force veteran and Pittsburgh police officer, he transitioned into an innovative agency owner, applying his diverse skill set to conquer the digital marketing space. With strategic acquisitions and a daring physical expansion of his business during the pandemic, Chris outlines how Vendilli Digital Group has evolved and established itself in the competitive marketing industry. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Chris Vendilli, Founder of Vendilli Digital Group, about his evolution from the military to digital marketing supremacy. Chris delves into his agency operations, the acquisition process, and client success stories. He also demonstrates the power of tactical career pivots and the importance of building a strong team and culture to adapt and thrive in the rapidly evolving digital landscape.

Paul Jarrett is the Co-founder and CEO of Bulu, a company in the business of creating private-label subscription box businesses for some of the world’s biggest brands such as Disney, Clorox, GNC, and Discovery Channel. Paul and his Co-founder and wife, Stephanie, launched Bulu Box, Bulu’s flagship program in 2012 as the sixth subscription box to the market. Bulu pioneered taking subscription boxes from concept to creation and now they ship millions of boxes to happy subscribers nationwide. They specialize in working with multibillion-dollar retail brands by offering innovative solutions to go to consumers and they also offer e-commerce brands turnkey services such as customer service and fulfillment. Paul quickly gained recognition as a trailblazer and has been featured in the Entrepreneur Magazine, Forbes, PBS, Inc., CBS News, and many other major media outlets. In this episode… Have you ever wondered what it takes to navigate the complexities of e-commerce and logistics to turn a simple idea into a booming business? How does one go from packing boxes in a studio apartment to managing a 100,000-square foot warehouse while helping brands adapt and grow? Paul Jarrett's journey from running a subscription box service to leading a logistics powerhouse offers invaluable lessons in business transformation. His diverse background, spanning collegiate football, MMA, and roles at industry giants like Disney and GNC, adds a unique dimension to his story. The evolution of his company from a modest startup to a logistics leader exemplifies persistence, innovation, and strategic growth. Through Bulu Group, Paul and his team have mastered the art of providing customizable logistics solutions, enabling brands of all sizes to deliver their products to customers efficiently and affordably. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Paul Jarrett, Co-founder and CEO of Bulu, to discuss the importance of relationships, both in terms of networking and in running a business with his wife, Stephanie Jarrett. He emphasizes the value of grit, adaptability, and the willingness to challenge industry norms to create win-win solutions for clients. This conversation is packed with insights on leveraging technology and strategic thinking to overcome logistical hurdles, streamline operations, and dramatically increase a brand's reach and efficiency.

Steve Whittington is the President of Roadmap Agency, a firm dedicated to driving business results for small to medium enterprises. With a deep background as a “recovering executive” and private consultant, he focuses on helping companies achieve at least 2x growth. Steve is the agency's driving force, specializing in a comprehensive approach that includes strategy, brand development, demand generation, sales, and customer retention. He is also the CEO of BoomBright Media, a startup that is bringing leading-edge digital display signage to the marketplace combined with creative services to develop unique immersive brand experiences. Steve is the author of Thriving In The Customer Age. In this episode… Are you struggling to scale your business effectively? What if there was a method to streamline your brand, sales, and marketing strategies simultaneously? Are you wondering how to align your organization for long-term success? Growth expert Steve Whittington delves into the transformative world of strategic business growth. He shares invaluable insights from his dual roles as President of Roadmap Agency and CEO of BoomBright Media, detailing how they meticulously navigated the merger of two agencies to create a unified, results-driven organization. He also underscores the necessity of emotional intelligence in leadership, the art of strategic patience, and the immense potential of integrating AI into sales processes. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Steve Whittington, President of Roadmap Agency, about scaling business initiatives and refining the sales process. Steve explains how he runs the Roadmap, the fusion of two smaller agencies to meet the vision of providing a full suite of tools for the market, Roadmap's approach to identifying a client's real needs beyond their initial request, and BoomBright Media's journey from trial to successful launch.

Mikey Richardson is Co-founder of Jacknife, a Toronto-based creative powerhouse focused on helping organizations build value through brand and design. He is a seasoned entrepreneur with an educational background in art and a passion for creativity and graphic design. Mikey's entrepreneurial journey began by co-founding a company in 1996 that eventually merged to form Jacknife. Under his leadership, the agency has worked with notable clients like Nike and has undertaken various projects from branding to workspace design. In this episode… In the competitive world of branding and design, finding your niche and standing out can seem daunting. But what if the secret to success is found not in what you present outwardly, but in the roots and core of your brand? Could an honest reflection on your company's identity yield the transformation you've been seeking? Certified graphic designer Mikey Richardson talks about harnessing the true potential of brands through creative design. He shares the intriguing journey from starting a company fresh from art school to merging his passions into the renowned agency, Jacknife. Mikey delves into the pivotal moments that define Jacknife, including crucial client acquisitions and critical business decisions while maintaining a creative spirit at its core. His approach to branding is not about flashy presentations, but grounded in genuinely understanding and representing a brand's story and values. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mikey Richardson, Co-founder of Jacknife, about the transformative power of brand creativity. Mikey talks about his transition from an art school graduate to a brand agency owner, the evolution of services offered by Jacknife, and insights into the thinking behind Jacknife's strategic, design, and content creation process.

Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses. In this episode… Have you ever wondered how some companies create unforgettable experiences that keep customers coming back for more? Is there a secret recipe for designing a customer journey that leaves a lasting impression? How does one tap into the innovative world of customer experience design and transform it into measurable success? Customer experience expert Jason Friedman reveals how to overcome the inertia that hinders customers and employees from engaging fully with your business. He shares CXFormula's approach to crafting journeys that resonate with audiences and drive remarkable results. Jason introduces the Kinetic Customer Formula, a system combining theater techniques and business strategy to create powerful customer experiences. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Friedman, Founder of CXFormula, about customer experience design. Jason talks about the unique approach of CX Formula to enhance customer journeys for businesses, how to overcome the common friction points in business, and the structure and offerings of the Kinetic Customer Formula program.

Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes. In this episode… Just how complex has the world of digital marketing become? With data privacy making headlines and algorithms constantly changing, businesses find it overwhelming to keep up. How can you navigate these challenges and still find success? Results-driven digital advertiser Ben Dankiw shares how his agency has adapted to significant changes in the digital marketing landscape. He unpacks the evolution of his agency and its niche, moving from a restaurant-focused strategy to becoming a specialist in performance marketing. He details how content updates from Google have changed the game for content marketers, emphasizing the power of community and relationships in building a successful agency. The discussion also touches on the importance of a morning routine and creating a community-driven platform for sharing morning habits. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dankiw, Founder of NAV43, about navigating digital marketing changes. Ben explores how NAV43 has thrived amidst the evolving digital world, the challenges and opportunities within the digital space, the impact of AI on content strategy, and the agency’s experience with notable clients like Quark and Transformer Table.