INspired INsider Podcast

Dr. Jeremy Weisz

INspiredINsider Poddcast with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, Agencies, & visionary leaders. CEO's and Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success. You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, RxBar, Orlando Magic and.... There are also amazing inspirational tales... - Jonny Imerman with Imerman Angels fought and beat cancer. His organization matches mentors with people battling cancer. It is one of the largest organizations of its kind in the world. - Jordan Guernsey was founder of MoldingBox a multimillion dollar company while fighting Stage 3 Melanoma. He said it was the best thing that ever happened to him. May he RIP as he lived life to its fullest until the very end. Thank you for listening from your host of http://InspiredInsider.com Dr. Jeremy Weisz. read less
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Episodes

[Top SaaS & Agency Series] Real Estate Marketing With Automated Ad Platforms With Stephen Whiting
4d ago
[Top SaaS & Agency Series] Real Estate Marketing With Automated Ad Platforms With Stephen Whiting
Stephen Whiting is Co-founder of StreetText, an ad tech platform that integrates with Meta to provide businesses with agency-level ad capabilities in-house. Since its inception in 2012, StreetText has transformed real estate marketing, helping clients generate over 5 million leads and achieve hundreds of millions of dollars in value. As an experienced real estate agent, Stephen gives real estate professionals and various other industries the tools to generate leads and effectively run ad campaigns. In this episode… Have you ever wondered how minute tweaks in your advertising approach could dramatically shift your business's success? Imagine spending your last few dollars on an ad campaign only to find the answer that creates a surge in leads. Can a single moment of strategic insight change the game for entrepreneurs? Marketing expert Stephen Whiting discusses how a desperate bet on a Facebook ad led to the establishment of a platform that revolutionizes the way real estate professionals — and now individuals from various industries — generate and nurture leads. He shares the journey of StreetText from its humble beginnings with text-based sign riders to the development of their full-fledged ad tech platform that simplifies and enhances digital advertising. Stephen divulges how they navigated the shift from functioning like an agency to becoming a scalable SaaS business and how pricing strategies played a key role in their growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Stephen Whiting, Co-founder of StreetText, about building an innovative ad tech platform for real estate. Stephen discusses the significance of understanding your audience, the importance of constant testing in advertising, why content must be put in front of potential leads to avoid being lost in the digital abyss, and how partnerships have been a valuable growth asset for StreetText.
Strategically Navigating Business Financing Complexities With Ami Kassar
5d ago
Strategically Navigating Business Financing Complexities With Ami Kassar
Ami Kassar is the Founder and CEO of MultiFunding, a company helping businesses achieve their growth goals through creative and personalized funding solutions. He authored The Growth Dilemma, is a regular contributor on the current state of the financing market through his weekly articles in Inc., and has provided valuable advice to the White House, the Federal Reserve Bank, and the US Treasury Department. Ami has been interviewed by numerous national publications, including The New York Times, Huffington Post, The Wall Street Journal, Entrepreneur, and Forbes. In this episode… In a dynamic business landscape where financial challenges can make or break a company, how do entrepreneurs effectively navigate the complexities of business financing? This is a question that many business owners grapple with as they seek to grow and stabilize their ventures. According to Ami Kassar, a renowned expert in business finance, the key lies in understanding and strategically utilizing various financing options, such as SBA loans and debt management techniques. Ami emphasizes the importance of a clear understanding of one's business model, the right approach to equity investments, and the necessity of adapting financial strategies in response to changing market conditions. This approach to financial planning not only mitigates risks, but also paves the way for sustainable growth and resilience in the ever-evolving world of business finance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Ami Kassar, Founder and CEO of MultiFunding, to delve into the intricacies of business financing. They discuss strategic approaches to managing debt and leveraging SBA loans, the impact of equity investments on a company's financial options, and practical tips for adapting to economic uncertainties.
Transforming Furnished Real Estate Through AI With Andria Santos of Fülhaus
6d ago
Transforming Furnished Real Estate Through AI With Andria Santos of Fülhaus
Andria Santos is the CEO and Co-founder of Fülhaus, an AI-powered interior design and furnishing company providing enterprise solutions for the real estate and hospitality industries. Before Fülhaus, she had a career in law and real estate. Andria's passion for design and technology led her to start Fülhaus with a focus on vintage designer furniture before pivoting to the tech-driven enterprise it is today. As CEO, she enhances property performance through smart design and cutting-edge technology. In this episode… Have you ever wondered how technology and design can come together to change the way we experience furnished properties? Can an e-commerce startup evolve into a powerhouse of innovation in the real estate industry? How did a company that started with vintage furniture navigate the shift to becoming an AI-driven enterprise? Successful entrepreneur Andria Santos delves into her captivating journey. Beginning with an e-commerce vintage furniture site, she and her team rapidly scaled up to meet the exploding demand for furnished properties, developing an AI-powered SaaS tool that revolutionizes interior design. Andria's candid sharing of Fülhaus's evolution from delivering designer collectibles to providing enterprise solutions demonstrates the transformative impact of technology in traditional industries. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andria Santos, CEO and Co-founder of Fülhaus, about making bold moves from the garage to AI in the interior design industry. Andria shares the intimate details behind Fülhaus's rise, the challenges, triumphs, and strategic decisions that shaped her company's path, insights into adapting to market demands, using technology to solve complex problems, and drawing inspiration from personal mentors.
[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li
May 16 2024
[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li
Jessica Li is the President of Advertience, a media investment management consulting firm that helps organizations leverage data for insight-driven advertising. With over 22 years of experience in online marketing, she has worked with esteemed brands like Alibaba, Yahoo China, and Under Armour. Jessica is passionate about operational efficiency and data analytics, implementing automation to optimize reporting systems. She holds a background in biomedical engineering, aligning an engineering mindset with marketing strategy to create a unique approach at her agency. In this episode… What all goes into running a successful international marketing campaign? How can analytics and operational efficiency transform a company’s digital strategy? Jessica Li, a seasoned marketing professional, has the answers. She delves into the power of data in driving insights, targeting, and performance across various sectors, including nonprofits and education. She shares her experiences with the Olympics Foundation, helping to generate significant funds through innovative lottery campaigns, and discusses the importance of efficiency in digital analytics and reporting. By sharing her experiences with Yahoo, Alibaba, and other industry leaders, Jessica reveals the pitfalls of overemphasizing the process and the advantages of a culture that embraces change. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jessica Li, President of Advertience, about leveraging data and efficiency in digital marketing. Jessica shares Advertience's approach to the digital industry, including a unique emphasis on operational efficiency and automation. She highlights the advantages of her firm's methodologies, how automated reporting systems have cut down their workload, and the importance of focusing on insights over mere data gathering.
[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent
May 15 2024
[Top Agency Series] Unveiling Nonprofit Branding Secrets With Ben Hagon of For Good Intent
Ben Hagon is the CEO and Co-founder of For Good Intent, an award-winning creative communications agency that exclusively serves nonprofit organizations across Canada. With a background in graphic design from a prestigious school in London, he is acclaimed for his work in healthcare, public health, and community service disciplines. Over the years, Ben has earned nearly every major North American creative award, published works, served on boards, and spearheaded his agency's rapid ascent as Canada's leading full-service firm for nonprofits. He is renowned for integrating strategic consulting with creative execution, helping organizations articulate their narratives and craft visually compelling campaigns. In this episode… What does it take to transition from a generalist agency to one with a concentrated focus? What could prompt such a strategic shift, and how might this decision impact not only the agency's trajectory, but also the clients it serves? Is it possible to align core values with market success? Ben Hagon, a successful entrepreneur, faced these very challenges. After realizing his agency's broad scope wasn't resonating with their values and goals, he and his team embarked on a journey to specialize in nonprofit communications. This pivot aligned with their passion and catapulted the agency into becoming Canada's premier full-service agency for nonprofits. Through strategic consulting, deep listening, and a knack for weaving cohesive brand narratives, Ben and his team have successfully produced innovative and impactful campaigns, such as the vibrant initiative for the Women's College Hospital Foundation. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Hagon, Co-founder and CEO of For Good Intent, about transforming agency services to meet the evolving needs of nonprofits. Ben delves into the story of For Good Intent's strategic evolution, insights on creating compelling narratives, the importance of genuine stakeholder engagement, and the steps taken to focus exclusively on nonprofit clientele.
[SaaS Series] Navigating Chargebacks and Fraud With Michael Zavet of Shieldify
May 14 2024
[SaaS Series] Navigating Chargebacks and Fraud With Michael Zavet of Shieldify
Michael Zavet is the CEO and Co-founder of Shieldify, an AI-driven software and technology company focused on combating fraud and chargebacks in the e-commerce industry. With prior personal experience in round chargeback challenges in his own nutraceutical company, he offers practical solutions to help businesses retrieve hard-earned revenue and reduce losses. As a serial entrepreneur, Michael has a deep understanding of the complexities in e-commerce transactions and has equipped Shieldify to become an effective dispute management platform. In this episode… Is reversing a chargeback simply a pipe dream, or can businesses wrestle their way out of this costly nightmare? When credit cards are involved and the stakes are high, the drama unfolds with hidden fees and lost merchandise piling up. But is there a light at the end of the tunnel for merchants bogged down by disputes? E-commerce is riddled with the complexities of chargebacks and fraud, however, serial entrepreneur Michael Zavet says there's hope for merchants looking to shield their sales. He delves into the intricacies of handling chargebacks, recounting his own harrowing experience of a major business setback. This led Michael to create Shieldify, a platform that streamlines the dispute management process and equips merchants with the tools necessary for combating friendly fraud and unfounded chargebacks. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Michael Zavet, Co-founder and CEO of Shieldify, to discuss the financial dilemma of e-commerce chargebacks. Michael delves into the various services Shieldify offers, including chargeback alerts and dispute management, the importance of spreading transactions across multiple processors, and valuable advice ranging from enhancing customer service to the significance of terms and conditions in safeguarding businesses.
[Ecommerce Series] Sockrates: Crafting the Perfect Promotional Gift With Sam Moses
May 9 2024
[Ecommerce Series] Sockrates: Crafting the Perfect Promotional Gift With Sam Moses
Sam Moses is the Founder and CEO of Sockrates Custom Socks, a Florida-based company that specializes in producing high-quality custom socks with the fastest turnaround time in the industry. With over 4,000 clients, including Google, Netflix, and Disney, Sockrates has become the go-to for businesses looking for fashionable, personalized footwear as corporate gifts. Bringing extensive experience in the manufacturing sector, Sam's ingenuity is demonstrated in Sockrates' unique and efficient production model. He is committed to creating products that people will actually wear and appreciate, solidifying his brand's reputation for both quality and creativity. In this episode… Company gifts can sometimes be underwhelming. In a market saturated with branded promotional products, how does one set themselves apart and deliver quality and speed in such a niche field? Marketing expert Sam Moses dives into the magic behind the brand that revolutionized corporate gifting with socks. He discusses the initial challenges of entering the market, the process of creating a stand-out product, and how Sockrates Custom Socks managed to achieve a seven-day turnaround time, defying industry norms. He emphasizes the importance of design, sharing stories of how the carefully crafted products led to sustained brand visibility and genuine customer appreciation. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sam Moses, Founder and CEO of Sockrates Custom Socks, to discuss his journey of turning everyday items into memorable corporate gifts. Sam shares the Sockrates journey, weaving a lesson on ingenuity and customer-focused product development.
[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital
May 8 2024
[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital
JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail. In this episode… Are you tired of traditional brand-centric approaches that fail to resonate with your audience? Do you wonder how a deep understanding of customer experiences can revolutionize product design and service delivery? Is there a way to turn digital presence into a robust consumer journey that goes beyond aesthetics? Serial entrepreneur JP Holecka takes a deep dive into Power Shifter Digital's transformation journey over the past 15 years, helping household names redefine their online strategies. He highlights the importance of prioritizing user-centered design and research to create digital products that look great while offering exceptional experiences to customers. He shares how they helped Zion, a direct-to-consumer brand, pivot from a conventional branding approach to one that emphasized customer journey and experience, ultimately positioning them for success in a highly competitive market. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz and guest JP Holecka discuss the fascinating intersection of innovation and entrepreneurship. JP shares how his frustration with the status quo in marketing agencies led to the formation of Power Shifter Digital — an agency that values creativity and collaboration while maintaining an intense focus on improving customer experiences through technology and design.
The Art of Ethical Data Capture: Swish Goswami’s Surf Story
May 7 2024
The Art of Ethical Data Capture: Swish Goswami’s Surf Story
Swish Goswami is the CEO and Co-founder of Surf, a platform that aims to ethically capture consumer data and monetize audiences. Under his leadership, Surf has pivoted from social media analytics to focusing on zero-party data through a unique rewards system. He has raised over $9 million, executed two acquisitions, and created partnerships with giants like Amazon Prime Gaming and Netflix. Swish also hosts Track Limits, a leading Formula One podcast, and chairs a charity accelerating youth entrepreneurship in Canada. In this episode… Have you ever considered how businesses gather their consumer data, or what methods are out there that ensure this process is both ethical and rewarding? Imagine clicking a few buttons and entering to win prizes while simultaneously providing companies with valuable insights. Does this sound too good to be true? Swish Goswami dives into his innovative approach to solving the precarious balance between consumer privacy and data collection. He shares the inception of Surf and its transformation from a social media analytics tool to a data collection powerhouse through giveaways and consumer rewards. Swish reveals the mechanics behind Surf's platform, discussing how integrations and strategic engagement lead to successful campaigns and satisfied customers. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Swish Goswami about building a platform that rewards consumer engagement. Listeners can gain insights into the critical shift from reliance on social media APIs to the strategic acquisition of zero-party data. They explore the power of giveaways to gather data and reward consumers, as well as the importance of running promotions in a way that resonates with and respects the audience.
[Top Agency Series] The Art of Growing Your Agency: Insights From Felix Velarde of 2Y3X
May 6 2024
[Top Agency Series] The Art of Growing Your Agency: Insights From Felix Velarde of 2Y3X
Felix Velarde is the Founder and CEO of The 2Y3X Programme, a marketing firm designed to help agencies triple in size in two years. He is a seasoned entrepreneur and a pioneering figure in the digital marketing industry, with a career spanning over several decades. He founded one of the first web design agencies in the United Kingdom and grew it into a highly successful enterprise. Felix is recognized for his strategic leadership and expertise in scaling agencies rapidly through The 2Y3X Programme. As an anti-racism campaigner and advocate for inclusivity, he values integrity and balance within the workplace. He is also the author of Scale at Speed, a book aimed at helping businesses triple their revenue and build superstar teams. In this episode… As an agency owner, have you wondered why you've hit obstacles you can't seem to surpass? What does it take to push through those barriers? Felix Velarde, the Founder of The 2Y3X Programme, faced similar frustrations during his career as an agency founder and CEO. His quest for solutions led him to develop a two-year program designed to triple an agency's revenue while preparing it for maximum sale value. Felix discusses how agencies must undergo significant changes at specific revenue points and why investing in experienced talent is crucial to breaking through growth plateaus. He also highlights the importance of professionalizing functions and establishing proper workflows as agencies aim toward attracting larger clients. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Felix Velarde discusses how his experiences scaling agencies and mastering growth transitions led him to found The 2Y3X Programme. He shares insights into the predictable phases that agencies go through, outlines the key transformations required at each stage, and the critical organizational shifts that need to be implemented.
[eCommerce & Israel Business Series] How Getida Recovers Millions for Sellers With Yoni Mazor
May 2 2024
[eCommerce & Israel Business Series] How Getida Recovers Millions for Sellers With Yoni Mazor
Yoni Mazor is the Chief Growth Officer at Getida, a company dedicated to maximizing profits for sellers through effective FBA reimbursements. With a wealth of knowledge in navigating Amazon's complex reimbursement processes, Yoni and his team at Getida employ a data-driven approach to identify and rectify inventory and financial discrepancies for Amazon sellers. Before co-founding Getida, Yoni launched and grew an Amazon FBA venture to $20 million in annual revenue, highlighting his profound grasp of the e-commerce sector. Yoni's blend of military intelligence expertise from the IDF and entrepreneurial accomplishments affords him a unique outlook on growth, strategy, and resilience in the competitive world of e-commerce. In this episode… Navigating the intricate landscape of e-commerce, especially on platforms like Amazon, often leaves sellers grappling with financial and inventory discrepancies. These errors can significantly erode profits, yet identifying and recovering these funds is daunting and complex. How can businesses ensure they are not leaving money on the table due to these oversights? Yoni Mazor, Co-founder and Chief Growth Officer of Getida, shares his expert strategies for addressing these common e-commerce challenges. By employing a "no success, no fee" pricing model, Getida ensures clients only pay for the service when they successfully recover discrepancies. Yoni emphasizes advanced discrepancy analytics to identify financial inconsistencies and the importance of having a dedicated team manage the recovery process, ensuring that clients can focus on their core business activities without the hassle of financial micromanagement. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yoni Mazor, Chief Growth Officer at Getida, about maximizing Amazon FBA reimbursements through innovative discrepancy analytics and client-centered service structures. They also discuss cutting-edge tools for Amazon sellers, compelling customer follow-up tools, and strategies for building long-term client relationships. These insights are invaluable for any e-commerce business looking to optimize operations and safeguard revenues.
[Top Agency Series] The Magic of Direct Response and AI in Nonprofit Growth With Mike Nellis
May 1 2024
[Top Agency Series] The Magic of Direct Response and AI in Nonprofit Growth With Mike Nellis
Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology. In this episode… In the competitive world of online fundraising and political campaigns, staying ahead of the curve and maintaining a healthy organizational culture are crucial. Many organizations struggle with staff burnout, ineffective marketing strategies, and the relentless pace of technological change. Addressing these challenges requires both a deep understanding of the industry and a willingness to innovate.  Mike Nellis, fundraising and AI expert, is pioneering the space with his focus on authenticity and culture. By studying the successes of the Obama campaign, Mike recognized early on the power of personal connections and authenticity in online fundraising. He took this learning and started Authentic, where he emphasized nurturing a positive work environment and avoiding the pitfalls he experienced at other workplaces. Moreover, Mike embraced the future by founding Quiller.ai, which leverages AI to streamline fundraising efforts and combat burnout.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Nellis, Founder of Authentic and Quiller.ai, to discuss the intersection of AI and online fundraising. The two touch on utilizing email marketing tactics to elevate campaign strategies, the value of developing solid systems and processes for business efficiency, Mike's journey from Obama's campaign to founding a leading marketing agency, and the cultural shift toward a four-day workweek.
[Top Agency Series] Scaling a Content Agency With David Tile of Article-Writing Co.
Apr 30 2024
[Top Agency Series] Scaling a Content Agency With David Tile of Article-Writing Co.
David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns. David's expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing & Engagement of Sunnybrook Next Generation and as a research analyst at Northstar Research Partners. In this episode… In the present digital era, where AI is taking the world by storm, running a successful content creation agency is challenging. So, what growth strategies can you learn from someone who's successfully grown his agency during this time? Despite the competition, David Tile, a content marketing and SEO expert, has found a way to grow his agency by leveraging the strategy of acquisitions. By acquiring other companies, businesses can expand their offerings and reach new markets, all while gaining access to new talent and resources. David shares his journey of scaling a content creation agency through acquisition to serve as the ultimate solution for busy executives to build their brand online through high-quality content that significantly improves their SEO ranking. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes David Tile, Founder and CEO of Article-Writing Co., to discuss how he grew his agency. David discusses the genesis of Article-Writing Co., its hiring process, SEO and content marketing strategies for growing a business, and growth through acquisition.
[Top Agency & SaaS Series] SaaS Solutions To Screen Your Innovation Ideas With Ian Ash
Apr 25 2024
[Top Agency & SaaS Series] SaaS Solutions To Screen Your Innovation Ideas With Ian Ash
Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies. In this episode… In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective. Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovative ideas to pursue. He shares his journey developing a SaaS product that offers a solution for global brands looking to unlock their next route to business growth. Ian explains how the service helps entrepreneurs test new products, services, communication, features, and designs cost-effectively and cleverly, making it a valuable tool for companies of all sizes. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Dig Insights and Creator of Upsiide, Ian Ash. They discuss Dig Insights and the genesis of the Upsiide platform, its use cases, and its survey on brand stances on social issues, with insights on political leanings and consumer preferences.
[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics
Apr 24 2024
[SaaS Series] The Power of Data in Business Success With Jan Kestle of Environics Analytics
Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges. Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.
[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB
Apr 23 2024
[Top Agency Series] Mastering OOH Advertising: Tips and Insights With Amanda Dorenberg of COMMB
Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets.  As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries. In this episode… Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly. According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.
Harnessing the Power of Data To Drive Business Growth With Luke Komiskey
Apr 18 2024
Harnessing the Power of Data To Drive Business Growth With Luke Komiskey
Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape. According to Luke Komiskey, a seasoned expert in data analytics, the answer lies in skillfully navigating the complexities of data. He highlights the importance of not just collecting data but analyzing and utilizing it effectively to make informed decisions. By weaving stories out of numbers, Luke illustrates how data can lead to more efficient processes, informed decision-making, and significant business growth. His approach demonstrates the transformational impact of data analytics across various industries, from healthcare to education, underscoring its role as a cornerstone of modern business success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Luke Komiskey, Founder and CEO of DataDrive, to delve into the role of data in driving business success. They explore how DataDrive's analytics solutions aid organizations in a variety of industries, Luke's personal journey from global traveler to data analytics leader, and the impact of remote work culture on modern business operations.
[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.
Apr 17 2024
[Top Agency Series] Navigating Economic Cycles in Commercial Design With Greg Quinn of X-Design Inc.
Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario. In this episode… Designing commercial spaces is a multifaceted task that people should not take lightly. It is a complex process requiring a deep understanding of the company's work, culture, and the overall objectives of the space. Fortunately, some experts specialize in designing commercial spaces for businesses, companies, and organizations. According to Greg Quinn, a seasoned architect and interior designer, these professionals possess the knowledge and skills to create functional and aesthetically pleasing spaces that meet a company's unique needs. Commercial interior design and project management firms have the necessary expertise to conduct research and design spaces that meet your specific needs, enhance productivity, and promote growth. He shares his experience in growing X-Design Inc., navigating through the .com era, the 2008 recession, and the pandemic. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Greg Quinn, CEO and Principal of X-Design Inc., to discuss how he's grown his commercial interior design firm through various economic cycles. Greg talks about X-Design Inc., its process of designing a flexible workspace for a company, and its growth strategy through acquisition.
[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing
Apr 16 2024
[Top Agency Series] Effective B2B Marketing Strategies With Shaheem Alam of FiveRings Marketing
Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows.  Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging.  With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Marketing expert Shaheem Alam recommends working with an agency with the expertise to execute these strategies effectively. They can help you create a personalized sales and marketing strategy tailored to your business needs. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder and CEO of FiveRings Marketing, Shaheem Alam. They discuss FiveRings Marketing’s services, the seven steps for door-to-door sales, the sales process and mindset for cold calling, and how to overcome common LinkedIn and email outreach mistakes.
[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital
Apr 11 2024
[Top Agency Series] Leveraging the Voice of Customer Research With Andrea Wolkofsky of shyft digital
Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more.  In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.