Seeing the person behind the cyclist: More Than A Cyclist Campaign aims to inspire behaviour change with powerful new film, plus our top cycling Christmas gifts
It's episode 67 of the road.cc Podcast, and we're turning our attention to cycling safety ahead of the festive season. It's perhaps not the cheeriest of subjects, but a crucial one - and there is hope for the future thanks to hard-working activists such as the folks at the More Than A Cyclist Campaign.
We speak to Rob Anderson, who tells us the main aims of the More Than A Cyclist Campaign and the process behind its visceral new campaign video. Find out how the passionate volunteers behind the campaign are trying to get their message heard via social media and hard-hitting billboards, while reaching out to politicians and other influential figures to reach those beyond the cycling community.
In an altogether more frivolous part two, Tony, Ryan, and George turn their attentions to the looming behemoth that is Christmas and, most importantly, what they hope will be waiting under the bike ornament-packed tree on 25 December.
The trio also discuss their all-time favourite Christmas presents, which range from flashy go-faster gifts like wheels and aero helmets to the trusty old tool kit and even ski gloves – while Ryan explains why a certain pro cyclist’s books are possibly better left submerged inside their stocking…
At the time of broadcast, our listeners can also get a free Hammerhead Heart Rate Monitor with the purchase of a Hammerhead Karoo 2. Visit hammerhead.io right now and use promo code ROADCC at checkout to get yours.
You Might Like
