Up Your Outreach Game w/ Debug Your Brain

Jeremy Loeb

Jun 12 2024 • 1 hr 35 mins

Justin Jacobs, Debug Your Brain on YouTube, makes outreach videos that are useful not just for the casual viewer, but for activists as well. He often describes in text what he's doing, or attempting to do during outreach, and why. Justin gets a lot of bang for his buck during outreach. A simple conversation with a passerby can turn into a useful tool for activists and the public in general. And I love to see someone being so analytical and strategic with their outreach and their content. Even when we roleplayed an outreach conversation and I wanted to stump him, he neutralized even me pretending to be difficult by asking such methodical questions that it was impossible to do anything but follow his logical reasoning to its ultimate conclusion: veganism. Justin's not only a great activist but a genuine, kind person. I hope you enjoy the conversation as much as I did.