Umashan Naidoo - A store that is a safe space, where a customer can experiment without judgement, will always be in style

On this episode of Westside People, Umashan Naidoo, Head of Customer and Beauty at Trent, takes us through his journey in fashion from growing up in Durban in South Africa, to working at Westside in Mumbai. His role is to foster a strong bond between a brand and the customer. He talks about Westside’s commitment to staying current while offering great value, understanding who the customer is and what makes them tick and creating a space with Westside not just for great fashion, but also community.

Shop the look here: www.westside.com

Follow Westside here: https://www.instagram.com/westsidestores

CREDITS:

Guest: Umashan Naidoo

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Head of Audio Production: Kartik Kulkarni

Sound Editor & Mix Engineer (Audio Episode): Lakshman Parsuram

Mix Engineer (Video Episode): Ishaan Devasthali

Senior Producer: Ruchi Sawardekar

Director and Video Editor: Jishnu Guha

Recorded at The Indian Audio Company