Bag of Love - From Sustainability to Empowerment

Limitless

12-02-2024 • 15 mins

On this episode of Westside Stories, Jaychandra Jha, Senior Manager, Sourcing and Technology at Trent, tells us about Bag of Love - a project that’s part of Trent’s sustainability journey and one that empowers rural communities. The simple yet beautiful Bags of Love, available for purchase at Westside stores across the country, are special - not just because they are made from scrap fabric from Trent’s garment manufacturing factories, but also because they create gainful employment for women from hundreds of rural communities in North Gujarat, on the border between India and Pakistan.

Shop the look here: www.westside.com

Follow Westside here: https://www.instagram.com/westsidestores

CREDITS:

Guest: Jaychandra Jha

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Recording Engineer: Kartik Kulkarni

Sound Editor & Mix Engineer: Lakshman Parsuram

Senior Producer: Ruchi Sawardekar

Director and Video Editor: Jishnu Guha

Recorded at The Indian Audio Company