Join us as we dive into the world of Specialized, a company driven by performance and fuelled by innovation. Specialized's unwavering focus is on the needs of the rider, catering to everyone from seasoned professionals to weekend warriors, kids, and even commuters. If you ride, Specialized is for you.

In this episode, Sam Teo will have a captivating discussion with Gino Abano, the Marketing Director for Asia at Specialized Bicycle Components. Gino brings with him six years of invaluable experience at Specialized and a rich background in leading sales and consumer marketing across various food and beverage categories at Nestle.

Together, they delve into strategic marketing questions that revolve around brand building, the challenges posed by the current economic slowdown, and the perennial question of whether to keep the marketing function in-house or outsource.