I was privileged to have been invited by UNICEF India , as the only podcaster to collaborate on their 'One Day 4 Children' initiative. To celebrate this initiative, Wankhede Stadium (Mumbai) turned blue on Nov 2nd. UNICEF India in collaboration with the International Cricket Council , Board of Control for Cricket in India (BCCI), and Indian Ministry of Education has launched the 'Criio for Good' online skills program in the wake of the ongoing Cricket World Cup 2023. It is aimed at promoting gender equality among girls and boys, using Cricket as a metaphor for learning important life lessons. Criiio is a celebration of all of the different ways cricket is played around the world.
I spoke with Cynthia McCaffrey, Chief Representative of UNICEF to India, on the thought process behind the selection of the theme of gender equality, the impact of the 8 online animated modules created under Criio for Good, and future plans for UNICEF to leverage the reach of sports to create a positive impact in society. This episode is in a content collaboration with ⁠UNICEF India.⁠

Checkout:

Criio 4 Good: ⁠https://www.unicef.org/india/stories/criiio-4-good-empathy⁠

Take the 'gender equality' pledge: ⁠https://cloud.info.unicef.org/worldcup⁠

Make a donation to UNICEF: ⁠https://www.unicef.org/india/⁠

Written, edited, narrated, and produced by Abhay Maheshwari. Follow me by ⁠⁠⁠clicking this link⁠⁠⁠

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LaaL Chashma – Hindi Stories is a critically acclaimed Hindi short story podcast that has been featured on the most renowned Indian audio streaming services JioSaavn & Gaana's, "Editor's Pick" & curation for World Podcaster’s Day 2021" respectively. The show has been identified as having “the best crossover of extraordinary stories and the Hindi language” by Kommune (India’s premier performing arts collective for storytellers). It is heard by Hindi listeners across 50+ countries and is the only podcast that was featured & recommended by leading Indian news publication Mid-day as part of the "Hindi Divas 2022" curation.

Abhay is an award-winning, nationally featured, & critically acclaimed writer, podcaster, and spoken-word storyteller. In 2022, he was recognized as one of the top 5 Next Big Creators in the Indian Audio space. In 2021, he won the prestigious nationwide podcast hunt conducted by JioSaavn and was also recognized in the Top 10 podcasters by Gaana. In 2023, he was the finalist for Podcaster of the year at the Radio & Music Awards India among renowned Indian personalities (Ankur Warikoo, Cyrus Broacha)

He is a TEDx speaker and has been invited for his thought leadership by top Indian universities such as the Indian Institute of Foreign Trade & Indian School of Business.

This story under LaaL Chashma - Hindi Stories podcast is an original work of art by Abhay Maheshwari. All rights reserved.

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