Sharmin Ali Season 2 Episode 10 : Bringing Emotion and Empathy into content

Maharajas of Scale

02-08-2022 • 1 hr 20 mins

Emotion is at the heart of everything that we do as humans. As the adage goes and what we are witnessing with modern day Twitter wars, the pen is mightier than the sword. However, using the right words to evoke the right emotions seems more like an art than science. Can technology help us write as well as Kalidasa or the Bard? This is the place where Sharmin Ali is focusing her energies.

Sharmin traces her origins to Shantiniketan, the hallowed place of Rabindranath Tagore. Being a Bengali, Sharmin spent the first few years of her professional in high growth environments such as Mu Sigma and Fortune 500 companies in Biz Dev. However, her literary origins and Bengali roots did not go away.

Sharmin eventually branched out to build India's Netflix writing as many as 70 scripts on her own. She saw the writing on the wall and sold her scripts to launch Instoried. With Instoried, Sharmin Ali is hoping to change the way people write. Infusing their writing with emotion and empathy is something Sharmin is envisioning. Interesting episode with lots of twists and turns.