Ford Motor Company is backing away from some of its diversity, equity and inclusion (DEI) initiatives, becoming the latest American firm to pump the brakes on "woke" policies this year and joining the likes of John Deere, Lowe's and Tractor Supply.

Anti-woke activist and filmmaker Robby Starbuck, who has been leading a campaign exposing major corporations' woke policies, reported on X on Wednesday that he was in the middle of an investigation of Ford when the company sent him documentation indicating that it had made some changes.