The attitude-behavior gap is a fancy schmancy research term that describes the discrepancy between what we say and what we do. When it comes to eco-minimalist living, many of us quietly experience an oversized gap between our values (save the planet! live minimally!) and our actions (buy single use plastic! purchase on impulse!).

On today's show we are diving into the recesses of this, well, gap. Why does it exist for the vast majority of us, and how can we close it?

Here's a preview:

[2:00] A breakdown of the 5 distinct consumer personas: Which one are you?

[11:00] 5 reasons why the attitude-behavior gap exists

[18:00] 5 steps to closing your own attitude-behavior gap

Resources mentioned/Further reading:

• How To Bridge The Intention-Behavior Gap
• Closing the Attitude-Behavior Gap: The Case of Solidarity Purchase Groups
• When You Feel Blue About the Environment, Act Green (via Psychology Today)
• How Brands Can Embrace the Sustainable Fashion Opportunity (via Bain & Company)

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