Send us a textWelcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals.Join Tanvi and Bejoy as they explore the significance of brand manuals in shaping the identity and messaging of a brand. From establishing visual guidelines to rendering a pride of association, they dissect the essential components that make up a comprehensive brand manual.Whether you're a seasoned marketer seeking to enhance brand consistency or an entrepreneur looking to establish a strong brand identity, this episode offers invaluable insights. Tune in as Tanvi Pinjarkar and Bejoy Peter share their expertise and experiences, shedding light on the transformative power of brand manuals.Don't miss out on this enlightening conversation on brand manuals...Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textJoin Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimising content, they explore the fundamental principles and advanced techniques that can elevate your digital presence. Whether you're a seasoned marketer or a budding entrepreneur, this conversation promises valuable insights and actionable tips to navigate the ever-evolving terrain of SEO and stay ahead in the competitive online landscape. Tune in and embark on a journey towards unlocking the full potential of your online endeavours!Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textBusiness intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions, improving operational efficiency and business productivity. In this episode, I am in discussions with Agrim Yog a professional with over of a decade of marketing experience coupled with a great acumen in information technology. We hope our discussions serve as a conversation started in the field of Business Intelligence (BI) and the tools that drive the same.Do share your feedback with me on bejoy@VisionKraft.com or speak to me on 9850555795 Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textThe industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and internal communications teams in more practical ways than ever.Hope this episode adds value to your business and professional excellence. Do share your feedback with me on bejoy@VisionKraft.com...Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textSmall business owners assume that trademarking is just for global brands. But protecting your hard work and your brand identity is just as important for small businesses as it is for huge corporations.  Brand logos are the most obvious and most commonly trademarked items for small businesses. But you can also trademark words, symbols, packaging, and even sounds. Trademark assessment is a case-by-case basis, so if you have a question about whether part of your brand identity is trademark-worthy, then this episode is for you...I am in discussions with Manali Bidkar and Parimal Jadhav as we touch upon various touchpoints that you can leverage upon through your journey of growth. You may get in with Parimal on his email parimal@cs-jma.com to engage further. Do share your feedback with me on the episode, at bejoy@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textV. Ravichandran has spent his entire career of 30 years in the B2B sales domain. He started his career in the aftermarket support of construction equipment at L&T Limited in 1991 and then moved to sales in 1998.  Subsequently, he managed the Pan India marketing and training operation, primarily focussing on increasing sales and channel management at CNH Industrial, a multinational Organisation. His book '7 Value Drivers for Success in Sales' is a best seller, and is read by Sales Professionals throughout the B2B domain.Ravichandran has traveled extensively throughout India, enriching his understanding of market behavior. He has acquired deep knowledge of the customers’ inner drives and motives. He has personally designed and delivered over 100 sales training programs. Ravichandran won a gold medal from IIFT Delhi for his Executive Diploma in Industrial Marketing & a Certified Sales Coach from Erickson Coaching International.I hope this conversation adds value to your business. I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textIndustrial manufacturing companies typically address highly informed technical and business audiences. Technical content is very difficult to compose properly without a solid engineering background. Your audience – being technically versed – will spot errors, out-of-place information, and beating around the bush, in a heartbeat. These professionals tend to enjoy the content that is concise, accurate, and to the point, which requires solid technical know-how.That’s why industrial manufacturing companies engaging in inbound marketing, should be involving their engineers in content creation. It is a proven effective way to deliver the type of specialized content required to build trust and resonate with your target audience. This will boost the effectiveness of all marketing materials, from blog posts and website content to brochure ad copy.Using an engineer’s perspective, a company will appear more trustworthy and effective when sales and marketing materials are based on solid technical foundations. In this episode, I am in conversation with Agrim Yog knowing his growth story as a Sales Engineer while aligning his goals by leveraging the power of digital marketing technology.Do share your feedback with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textI am in conversation with Battery Expert, Ramesh Natarajan who is also the best-selling author on Amazon through his book 'Batteries Demystified'. Ramesh is the co-founder of UNIK Techno Systems, a company engaged in the manufacture of Industrial Grade Batteries and Battery Manufacturing Machines.What started as short interactions on Quora led him to adopting new-age marketing especially in his role as Director in UNIK, and now an Influencer mentoring the battery industry through his media-to-market acumen. Today Ramesh is among the most sought Battery Expert & Coach and his seminars, videos, podcast, and best-selling book are integral to what makes branding & marketing a real thing.Visit, https://linktr.ee/rameshnatarajan to connect with Ramesh Natarajan.If you would like to share your experience as a podcast episode on how you integrated Branding & Marketing into your business, do write to me at bejoy@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textIn my experience of over 21 years, I have seen enterprises grow from a shop floor to multi-locations mega factories. What remains constant and growing in this journey is their reputation, today also known as online reputation. And to get there, the most popular and practical asset that fronts the business mandate is the 'Business Website'.However, many a business owners lack the awareness of their online assets like domain names, hosting, SSL certificates and website effectiveness. In this episode, I am in discussions with Agrim Yog about the essential tangible benefits of the long term value of your web assets.Hope it adds value to your business/ professional excellence. Do share your feedback with me on bejoy@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textIdeally, all marketing efforts should bring you one step closer to your goal. However, misguided efforts only leads to wastage of time, money and energy. For example, you may be creating content for an audience that doesn’t match your target market. Or, you might be trying to create content for very competitive keywords, while ignoring the low hanging fruits which are more likely to yield results.A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal driven. With a documented content strategy, you can ensure that every bit of effort put-in by your team translates into tangible results. Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Sujata  on her LinkedIn account, to engage further.I look forward to your feedback on this episode. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.com Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textIn this episode I am in conversation with reputed Industrial Marketer Vinita Apte, as we discuss, having a website is important for small business for many different reasons.  From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company.  And even more than just that, it should be a powerful money making machine that brings you leads and new customers.However, most websites are lost online and do nothing for business owners.  Why is this so, you might wonder? Here is our point of view of the same, hope this conversation adds value to your business. I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textGreat content is an important asset. It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression.Content marketing answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today’s age, customers expect high-quality, consistent content from their favourite brands. Great content can last forever continuing to deliver results (and benefits) for many years into the future!Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Sujata  on her LinkedIn account, to engage further.I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textYoutube is the World's No. 2 Search Engine. Therefore businesses today need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Regardless, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. That's why we got onto this podcast.Hope you enjoy the podcast as much as we did to present it to you. You may connect with Bejoy on his LinkedIn account, and with Agrim on his LinkedIn account, to engage further.I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.comThanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textTrade fairs and industrial exhibitions are a big investment for the Organisation that is staging the event. As a result, it will have a slew of marketing, advertising and promotion that accompanies it, saving you the hard work (and cost!) of contacting all those potential customers yourself.The targeted nature of niche trade show and exhibition audiences is one reason that it still often reaps greater results than any other form of marketing, if done in order with experienced hands working on it!In my episode, I am in discussions with Raj Augustine, over a wide range of topics that can help SME's and large Organisations find more value in their investment on time, money & brand image.Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textCustomer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.A CRM solution helps you focus on your organisation’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textI am in conversation with Rajesh Thyagarajan, who is an award-winning and among the most sought after Brand Design Consultant worldwide. Rajesh has founded Artisticodopeo Designz, an agency that helps brands and businesses energise their visual presence through creative design solutions that enhance experiences, strengthen relationships and drive profitability.During our podcast, we touch upon the key lifecycle stages of creating a brand, the relation with the Designer (whom Rajesh calls Partner), alignment with the Brand Owner, and the stakeholders involved. Hope the podcast adds value to your business/ profession. Visit, https://artisticodopeo.com/ to engage with Rajesh, browse through his award-winning work and understand the sheer passion that drives Rajesh towards creating benchmark designs.Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textBejoy shares his views & experience on leveraging LinkedIn as an 'individual and business tool' to help you network and prospect for quality sales leads, but it also establishes your public image on a global scale as a reputable and trustworthy organization.  By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. The benefits of LinkedIn are almost endless with no downside to having a LinkedIn profile. Get involved in forums, join groups and meet like-minded individuals like yourself.  Today, more than ever before, LinkedIn has evolved into a much more robust tool that can and should be used for so much more.Best of all LinkedIn is totally free!Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Send us a textIt was a delight speaking to Mr. Agrim Yog on Industrial Marketing, a new generation, experienced Sales Engineer and Marketing Enthusiast. Having worked for almost a decade with reputed manufacturing and engineering companies around the world, Agrim has shared the experience & expertise he has acquired in the field of Industrial Marketing.Hope you enjoy the podcast as much as we did to present it to you. You may connect with Agrim on his LinkedIn account, to engage further.I look forward to your feedback on this podcast. If you are interested in running a discussion/sharing your point of view on Industrial Marketing, do connect with me at info@VisionKraft.com-- www.BejoyPeter.com --Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at bejoy@visionkraft.com or give him a call at +919850555795. We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!