EP-226 | Foods That Are 'KILLING' You | Misleading Ads Exposed | Revant Himatsingka | Food 'pharmer'

11-10-2024 • 1 hr 26 mins

Revant Himatsingka is on a mission to encourage Indians to read food labels. His goal is to educate people about what they're consuming and to protect them from 'misleading' marketing tactics. By challenging FMCG giants, he aims to improve the quality of food products available in India.

Originally from Kolkata, Revant moved to New York to study finance. He later earned an MBA from Wharton and completed a course in nutrition.

In the latest episode of the ANI podcast with Smita Prakash, Revant explains his decision to return to India to raise awareness about the importance of reading food labels before making purchases. He has initiated the campaign 'Label Padhega India' to inform people about the effects of processed and packaged foods on their health.

He also discusses what the Food Safety and Standards Authority of India (FSSAI) can do to improve public awareness. Revant's mission is to spark a health revolution in India by revealing how FMCG companies often sell substandard products domestically while providing higher-quality goods in European markets. Additionally, he shares personal anecdotes about the sacrifices he is making in his battle against these large corporations.

00:00 - Introduction

00:52 - Conscious Capitalism Meaning

02:08 - What is FMCG?

08:02 - 'Label Padhega India' Campaign

11:38 - Food Labels

26:20 - Baby Food in India vs. Europe

31:14 - Biscuits vs. Chocolates

41:18 - India: Food 'Dumping Ground'

46:20 - India vs. Singapore: Food Product Regulations

47:57 - What should FSSAI do?

55:13 - How to Read Food Labels

58:28 - Health Literacy in India