Will Oliver, a fourth-generation arable and poultry farmer, discusses his farm in Leicestershire and the challenges and diversifications he has undertaken. The farm grows wheat, maize, and winter beans, and also has a poultry enterprise with 175,000 chickens. Will emphasizes the importance of efficiency, risk-taking, and diversification in running a successful farm. He talks about the benefits of integrating arable and poultry farming, including utilizing manure and growing feed crops. Will also discusses the challenges of growing affordable food, navigating through bird flu pandemics, and managing costs and margins in the poultry industry. He highlights the importance of biosecurity and the welfare of the birds. Will shares his passion for arable farming and the regenerative practices they are implementing. He also touches on the history of the farm, the impact of climate change, and the challenges of labour and rising interest rates. Will Oliver, an arable farmer and owner of Dandelion Hideaway, discusses his involvement in agricultural boards and the importance of influencing policy. He also talks about his glamping enterprise and the value of getting people on the farm. Will shares his approach to diversification and the need for sustainability in farming. He emphasizes the importance of cost of production and profitability, as well as the challenges and opportunities facing the industry. Will's message to the public is to buy local and support farm shops, while his message to fellow farmers is to share their stories.
Takeaways
Image credit: Will Oliver
Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.
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About Ben and RuralPod Media
Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk
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