How to Reach $10M ARR on a Shoestring Budget with Matt Epstein, Rippling


02-05-2022 • 45 mins

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Matt Epstein, Chief Marketing Officer at Rippling.

Not many CMOs have grown a company from $0 to billion dollar valuation in record time. Matt has done it twice.

Matt was employee #1 at Zenefits, where he created a leading HR brand and helped grow the company from $0 to $65M ARR.

Today he leads Marketing at HR unicorn Rippling, where he's taken big bets.

In this session, Matt shares his tips for driving major impact with a minor budget.

Specifically, Matt covers:

1:19 - Top three things to know when scaling

7:45 - How to find your elevator pitch

11:24 - Determining a winning email message

15:20 - How to execute on your list

20:30 - Your first (and most important) hire

24:07 - Common mistakes Matt sees companies making

27:51 - What would you do if you had unlimited resources?

28:55 - Deciding what channels to execute on with a shoestring budget

32:13 - The marketing toolbox that manages everything

34:05 - Standing out in cold emails

36:12 - How to prioritize your role

39:16 - Winning Facebook tactics

46:42 - What questions to ask when you interview people

Learn more at

Connect with Matt Epstein:

Learn more about Rippling at

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at