Scaling From $1M to $500M: Five Strategies To Drive Your Next Wave of Growth with Karen Peacock at Intercom

Traction

27-05-2022 • 22 mins


On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Karen Peacock, CEO at Intercom which helps more than 25,000 companies including Amazon, Microsoft, and Shopify to engage and support their customers and prospects. Intercom has been named one of the top 100 private cloud companies globally by Forbes for five years in a row.

Before joining Intercom, Karen served as the Senior Vice President of Small Business at Intuit, where she helped build one of the world’s largest SaaS product lines and grew it to $2.5B in revenue.

On this episode, Karen shares her top five lessons learned in building and scaling businesses from $1M to $500M in recurring revenue.

Specifically, Karen covers:

1:17 - Expanding your market for your next wave of growth

4:16 - What you should do if you receive a big check

7:31 - Building your next big product

10:05 - The most important question you can ask yourself

12:36 - Finding product market fit again and again

15:08 - Figuring out your platform play

17:38 - Building out your team and how to apply lean startup principles to hiring

Learn more at https://tractionconf.io

Connect with Karen Peacock: https://www.linkedin.com/in/karenpeacock/

Learn more about Intercom at https://www.intercom.com/

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com