What do you get when you combine Transformers, Marvel, MTV, and a LOT of neon? You get Jem and the Holograms; a defining 1980s toy, cartoon, and franchise.  When it debuted in 1985, the cartoon show caught on quickly, as did the subsequent toy line. And none of this was by accident. Built on the back of already successful properties like G.I. Joe, and Transformers, Jem and the Holograms followed the formula, but with its own unique twist. So journey back with me to a time of glitter, neon, rock music, and some very stealthy marketing… -Get access to bonus audio content: Patreon.com/80s Artwork: Janet Cordahi Learn more about your ad choices. Visit megaphone.fm/adchoices