The Mike Hosking Breakfast

Newstalk ZB

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB. read less
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Episodes

Mike's Minute: The moral question around advertising on social media
2d ago
Mike's Minute: The moral question around advertising on social media
One of the mysteries of our time is why so many businesses, and big businesses, spend so much money on social media platforms, given what's on those platforms.  Hyundai are the latest to pause their advertising on 'X' after anti-Semitic posts were highlighted and the car company's ads were right next door.  In Australia they are busy sorting out legislation to penalise these platforms for material that should not be anywhere near the public and yet is, especially after their knife attacks that, at least in one instance, involved a young man allegedly driven by religious hate.  Australia is far from the first, and in general the social media platforms roll out, at least on the surface, a not unreasonable response. "It's not acceptable, we don’t condone it, we monitor, we try to stay on top of it" and so it goes.  Yet it keeps happening and certainly keeps happening to the point where authorities all over the world are sick of it and are trying to work out what will bring them into line.  It sort of dovetails into the media levy debate that has raged here of late, whereby many of the same platforms steal news content, put it on their service and wrap advertising around it  So, while various Governments grapple with the issue of both the levy and the posting of shocking material, why is it that companies advertise in these spaces, given the very clear and obvious risk they run?  The answer is simple. Eyeballs. You need to be where the people are.  But we can increasingly ask as to whether that can be a good enough justification.  Politicians are no better. Joe Biden wants to ban TikTok and yet campaigns on it.  I assume politicians here abhor the sentiment pedalled on many of these platforms and yet they post relentlessly, knowing there is an audience to be connected with.  Advertisers need to ask themselves some questions. They appear affected by the whim of the day, the 'me too' movement, the pride movement and the green movement for example. They sway with their advertising dollars in the winds of social change.  Yet some of the worst material you will ever see is on social media and on a regular basis. We know this to be true. And yet they still hand the money over to people who claim to want to clean their operations up and yet never quite achieve it.  Explain that logic to me.    See omnystudio.com/listener for privacy information.
Mike’s Minute: Ideology is hijacking reality on climate
3d ago
Mike’s Minute: Ideology is hijacking reality on climate
Surely we didn’t miss the irony on climate change?  On the day it's announced we have reduced our emissions now for three years in a row, so good on us, the very next day Transpower, the people who get the electricity into your lounge, tell us yet again that this Winter has issues and peak load and demand might be problematic.  Part one of the emissions reduction bit is increasingly about us feeling good because, as we also found out a bit over a week ago, huge chunks of the world are not reducing their emissions and not even close.  Which then leads to a lot of people arguing that we shouldn’t bother because what we do makes no difference.  I come down on the other side of that. If we can, we should.  Let's be honest - in doing what we have so far, have we reached a point where we are massively inconvenienced? I wouldn’t have thought so until, well, until Transpower tell us what they have.  Here is a simple rule of thumb; to not have enough power in 2024 is simply not good enough and it should be seen as an abdication of responsibility.  The reason we don’t have enough is quite openly admitted. It's because the renewables are not voluminous enough and not reliable enough to cover the growing demand.  The transition hasn’t transitioned to the point where we can largely leave fossils behind.  So, here's the line for me. Save the planet all you want, even if it is futile given China and India aren't as interested. But don’t get so hell bent about it that the heater isn't on in July when its -3 degrees. That’s not a first world country and it's not a first world approach.  Making it even more ridiculous is that the transition involves technological advances like EV's. If we don’t have enough power now, how do we power EV's? How do we power generative AI, the so-called future? It's a future that requires 10x more power than a Google search.  Talk about cart before the horse.  When we still struggle Winter in, Winter out to do the basics we have allowed ideology to hijack reality.  That is not the future, of the future. See omnystudio.com/listener for privacy information.