Now that the hubbub of Mikayla Nogueira’s branded-content mascara controversy has quieted, we’re taking a closer look at how influencer culture has changed (maybe not so much?) since our days at print magazines and discussing how government *tries* to regulate advertising. Plus: P&G found a way to make lotion pumps recyclable; the Anastasia of Beverly Hills 25th anniversary party was basically Davos; lipsticks just got even more phallic; Happy Dance had its last dance; and we Raise A Wand to a scalp serum, a scrubby body bar, and a drizzly olive oil.

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