Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters

eCommerce MasterPlan

29-05-2023 • 30 mins

Saxon Wright is Chairman and co-founder of two B Corps:

Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store.

AND

Huskee - creators, designers, sellers of beautiful and practical products made from waste.

We explore the upsides and downsides of running two stores.

In this episode we discuss:

  • Customer education around sustainability
  • Introducing an eco-friendly re-use scheme
  • To B Corp or not to B Corp
  • The differences between D2C, Wholesale and International marketing
  • Pinterest as a marketing platform
  • Low cost, recyclable packaging

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