Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.

Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.

In this episode we discuss:

• Starting eCommerce from scratch
• Marketing luxury items
• Full time staff vs. contractors
• The changing landscape of social media advertising
• Augmenting what’s already working

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