Global Growth through Wholesale and DTC with WooCommerce business Onya's co-owner Hayley Clarke

eCommerce MasterPlan

27-03-2023 • 33 mins

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya are selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over 700 wholesale customers globally.

In this episode we discuss:

  • The pros and cons of acquiring an existing business
  • Transitioning to sustainable packaging
  • Improving product design whilst saving money and reducing waste
  • Building trust with customers
  • Email marketing and developing engaging SEO

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