Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear.

Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.

In this episode we discuss:

• Communicating directly with your customers
• Where to find effective keyboards to improve SEO
• How to arrange shipping and product sourcing in a sustainable manner
• Why operating within a niche market can kick start an eCommerce brand
• How tailoring your website’s content to a specific demographic can help drive conversions

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