Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.

We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.

1. time,
2. supply,
3. demand
4. and limited edition

We also reflect on

• QVC infomercials,
• the psychology behind coupons,
• how a countdown timer has increased a website’s online sales by 40%
• and why running out of stock is a great marketing opportunity

Mindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!

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