ONDC (Open Network for Digital Commerce) is being touted as the government’s next big digital initiative after UPI (Unified Payments Interface). The ambitious open-source network aims to connect all buyers and sellers in the e-com space and to more than treble the country’s e-commerce penetration to 25% of its 1.4 billion population. ONDC has recently been part of the internet chatter for the discounts on online food delivery that is massively undercutting Swiggy and Zomato. Are the discounts sustainable? Who’s funding them? Will more people take to this vast cluttered network? Is ONDC here to stay?
Anirban Chowdhury and Mugdha Variyar speak to:
Credits: NDTV, Aaj Tak, India Today, Money Control
If you like this episode from Anirban Chowdhury, check out his other interesting episodes on El Niño: Little Boy, Big Trouble, Will music streaming platforms survive in India?, Lufthansa CEO on its turnaround, India and Air India, and much more!
If you like this episode from Mugdha Variyar, check out her other interesting episodes on Angel Tax, The Demon that haunts startups, Saving Face On Social Media: The New Era of Brand Protection, The Gig Economy Gets Grimmer and more!
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