Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5! I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me. In this episode, I share: Why I’m stepping away from coaching and memberships.The burnout that hit after launching my book, Customer Obsession.Starting a 9-to-5 and how it’s giving me new energy.The fun and excitement of working on my new product-based business.My thoughts on pivoting and how businesses are stepping stones for your next adventure.A possible future direction for the podcast and how I want to feature more brand case studies. Episode Highlights: (00:01) Catching up after my break and why I’m stepping back.(02:21) Why I decided to close my coaching programs and memberships.(04:39) Burnout post-book launch and how it shaped my decision.(06:53) Starting the dog poop bag business and rediscovering my passion.(09:19) Where the podcast might be headed next: more brand case studies, fewer business tips.(11:39) Why I’ve paused the Just Add Hot Sauce newsletter (for now!).(14:04) My thoughts on balancing a 9-to-5 with running a side business.(16:27) Reflecting on the past few years and how each step has led to new opportunities. Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support! Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey. Links & Resources: My book, Customer Obsession https://www.amazon.com/Customer-Obsession-brand-obsessed-customers-commerce/dp/1737772620   Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me!     Learn From Me: Grab my new book, Customer Obsession    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!   Learn From Me: Grab my new book, Customer Obsession    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND ( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)     Lets talk about, The OG of cult brand- Disney World. Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand.   Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today.   Learn From Me: Grab my new book, Customer Obsession    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea Key Points Covered: The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea.Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products.Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers.The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business.Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention.Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows.Where to Find Sena Sea and Their Wild Alaskan Fish: Website: www.senasea.comJoin the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family.Cook like a fisherman's wife cookbook available for free on https://senasea.com     Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer.   This feels like a REAL coaching session with me, so bear with me as its a long one. We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode!   If you want to tune into one of the two specific questions we cover- here are the timestamps:     Question 1: How do I increase my website conversion rate Timestamp: 0-1:11    Question 2: How do I increase my traffic Timestamp 1:12- end Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services    Follow Naked Summer www.nkdsummer.com  ig @naked_summer  TikTok @makedsummer

Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities.       Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services    Follow Monthlies www.monthlies.club   www.instagram.com/monthlies.club Use code 15 for 15% off your first order

Welcome to the Ecommerce Society Podcast!  In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day!    If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too!  Start with Shopify for just $1 Sign up for a free trial and get your first month for just $1, tap that link below  shopify.pxf.io/QOqWDY      Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services  Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.  https://kerriefitzgerald.myflodesk.com/hotsauce  ** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission.  I only share products/services that I am obsessed with.

Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas. We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE! Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services  Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.  https://kerriefitzgerald.myflodesk.com/hotsauce   Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/  hello@ecom-savvy.com

Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them.    I ask her things like- how would she spend $500 to start a business What her fave ecomm platform isEtsy verse ShopifyWhat makes a cult like brand And more……. And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product business, pivoting and more with Deonnah of Ecommerce Savvy Work With Me: Grab my new book, Customer Obsession  www.kerriefitzgerald.com/services  Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall    Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services  Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.  https://kerriefitzgerald.myflodesk.com/hotsauce  Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/  hello@ecom-savvy.com

Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events. One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences. Takeaways: Community and Networking: Never underestimate the power of building relationships within your industry.Revise and Improve: Continuously evaluate and refine your presentations for better results.Ask for Compensation: Advocate for yourself and negotiate.Engage Your Audience: Use icebreakers and interactive elements to make your presentations memorable.Prepare and Set Boundaries: Essential for managing multiple speaking engagements.Support Other Businesses: Networking can lead to valuable opportunities.Virtual Speaking Opportunities: A great way to start and gain experience.Social Proof: Capture videos or photos of your engagements. www.kerriefitgerald.com www.instagram.com/kerrie.a.fitzgerald Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.  https://kerriefitzgerald.myflodesk.com/hotsauce    Mentions: https://goldie-links.com/ https://lavisheverlastingjewelry.com/ (serving NY & NJ) PJX: https://sunstone.regfox.com/pj-expo-2024

In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek your feedback on potential retreat locations and formats.   Takeaways: Leverage your business experience to create new opportunitiesManifest ideas into realityExplore the concept of in-person retreatsSeek audience feedback on potential retreat formats and locations   Want to join the waitlist for my retreat? https://www.kerriefitzgerald.com/retreatwaitlist

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed: Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts.Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs.Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business.Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation.Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive. Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights!   Follow Candace & Pet Boss Nation petboss.com https://www.facebook.com/petbossnation https://instagram.com/petbossnation/ Join the Pet Boss Club - petbossclub.com   Work With Me: Grab my new book, Customer Obsession    Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/   If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60   Chapters 00:00 - Unpacking the Importance of Product Packaging 09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution 15:46 - From Mother Beverage to Poppy: A Brand Transformed   Takeaways Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.Effective packaging can set your brand apart, boosting recognition and sales.Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging.Selecting the right color scheme and design can make your product irresistible.Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along  while you listen- check them out here.https://us.whogivesacrap.org/   If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business.  I also use real examples- for example I just spent $150 this morning with the brand, Dressed in Lala. This was my second order with them in the span of one month- why and how did they get me to spend $150 on top of the $57 I spent with them the first time……..Listen to find out.   Takeaways Repeat customers spend 67% more than new customers per transaction.Repeat customers contribute to approximately 40% of the revenue for an online store.To get repeat customers, focus on creating a positive customer experience.Implement a customer loyalty program and send regular email campaigns.Improve customer service and use post-purchase emails to stay connected with customers.Create memorable packaging to enhance the unboxing experience.Don't be afraid to ask for the sale and promote your products.   Chapters 00:00 Introduction: The Importance of Repeat Customers08:29 Building Trust and Loyalty through Positive Experiences13:04 Tips for Getting More Repeat Customers29:29 Asking for the Sale: Don't Be Afraid to Promote Your Products

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right? Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business.  If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish Deadline to join is May 23rd. . Takeaways Passive income in e-commerce is achievable through various strategies.Affiliate programs allow influencers and bloggers to promote products for a commission.Customer loyalty programs encourage repeat purchases and referrals.Email marketing helps create a sales funnel and nurture leads.These strategies can generate passive income and provide a high return on investment. Chapters 00:00 Introduction: Making Passive Income in E-commerce01:25 Affiliate Programs: Harnessing the Power of Influencers06:16 Email Marketing: Creating a Sales Funnel

JOIN THE CULTISH PRODUCT!  www.kerriefitzgerald.com/cultish Join by May 23rd.    Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe!   Takeaways Branding is your secret weapon in the bustling marketplace.Stellar customer experiences are your ticket to a loyal fanbase.Sharing the founder’s story adds that personal sparkle, building trust and connections.Spotting and flaunting your product’s unique charm separates you from the crowd. Chapters 00:00 - The Big Shift: Business to Brand 00:59 - How to Shine in a Sea of Sameness 06:07 - The Power of a Personal Story in Branding 13:48 - Discovering Your Product’s Secret Sauce

www.kerriefitzgerald.com/cultish Join by May 23rd.  In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers. Key Highlights Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies.Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression.Sales on Autopilot: Set up systems that drive sales effortlessly.Repeat Customers: Strategies to keep customers coming back. Program Features Personalized Feedback: Includes coaching and hot seat calls.Community Support: Access to a Facebook group.Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates.Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging. Four Pillars of the Cultish Product Program CULT Brand Formula: Develop a unique and compelling brand identity.Customer Experience: Create a seamless and memorable customer journey.Sales on Autopilot: Automate sales processes to generate revenue effortlessly.Repeat Customers: Focus on retention and repeat business.Program Structure Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates.Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging. Pricing Monthly Payment: $199 per month.One-Time Payment: $995. Suitable For The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales. Key Takeaways Stand Out Against Competitors: Develop strategies to differentiate your brand.Memorable Customer Experience: Enhance your website, checkout process, and packaging.Automated Sales: Utilize email marketing and other tools to drive sales on autopilot.Cost-Effective Customer Retention: Focus on repeat customers for sustained growth. Episode Chapters 00:00 - Introduction and Program Updates05:11 - Creating a Cult-Like Brand11:51 - Providing a Memorable Customer Experience14:11 - Setting Up Sales on Autopilot31:13 - Implementing the Cult Brand Formula33:09 - Enhancing Customer Experience through Packaging35:00 - Creating Sales on Autopilot37:28 - Building Repeat Customers46:00 - Suitable for New or Semi-Established Product Business Owners

In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences. Takeaways Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges.Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress.Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences.Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively.It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions.It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like.Finding a balance between being scrappy and wanting things to be perfect can be difficult.Transparency in the entrepreneurial space can help others feel less alone in their struggles. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags   Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com

In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding Takeaways Visual branding is crucial in a saturated market to differentiate your brand from competitors.Working with a professional branding agency can ensure a high level of detail and perfection in your branding.Clear communication and adherence to deadlines are important in the branding process.Incorporating personal elements, such as pets, can add uniqueness and personality to your brand.Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Duocollective.com  Work With Me: Grab my new book, Customer Obsession  1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com