Does Your Elevator Pitch Open Doors?

May 30 2023 • 7 mins

In today’s fast-paced world, people’s attention spans are short. You only have about 30 seconds to grab someone’s attention before you lose the opportunity. Always leave them wanting more!

In this episode of FedBiz’5 we host Senior Contracting Specialist and former Federal Government Contracting Official, Frank Krebs to explain the importance of a well-rehearsed 30-second introductory elevator pitch.

Having a clear and concise company pitch is crucial when you want to catch someone’s attention quickly. Whether you’re meeting a representative at a networking event, conference, or making a cold call, you need a short introduction that captures their interest and leaves them wanting to know more.

Why do you need a good introductory elevator pitch?

When you meet new people, you want to grab their attention quickly. That's where an ‘elevator pitch’ comes in handy. It's a short and easy-to-understand description of your company, products, or services.

The goal is to spark interest and start a conversation, not to make a sale right away. Your pitch should focus on how you can help the other person and end with a request to connect again soon.

Why keep the pitch to around 30 seconds?

In our fast-paced world, people's attention spans are short. You only have about 30 seconds to grab someone's attention. If you take longer, you might lose the opportunity. So, keeping your pitch brief and engaging is crucial to making a good first impression and keep their attention.

How to prepare your pitch:

Start by acknowledging the person you're talking to by name.
Introduce yourself with your full name and mention your company.
Share an interesting fact or statistic about your company or products to create a "hook" and generate interest.
Focus on the top few items you specialize in or that the recipient is interested in.
Be friendly, engaging, and personable.
End your pitch with a question - “Does that sound like something your organization can benefit from?” Or “Is this something that might interest you?”
After your pitch, always conclude with a request to connect again in the very near future.

Examples of a good elevator pitch:

Example 1: "Hi, Mr. Johnson. My name is Sarah, and I represent Quality Tech Solutions. We specialize in providing innovative IT solutions to government agencies. In fact, our services have helped organizations like yours increase their operational efficiency by up to 40%. I'd love to connect further to discuss how we can support your team in achieving their technology goals. Does that sound like something your organization can benefit from?"

Example 2: "Hello, Ms. Rodriguez. I'm Mark from EcoSolutions. We're an environmental consulting firm dedicated to creating healthier and sustainable work environments. Our cutting-edge air purification system eliminates nearly 99% of germs, significantly improving indoor air quality by over 70%. I believe this could be a valuable asset for your government office. Would you be interested in exploring how our solution can benefit your team?"

Continue Reading at FedBizAccess.com

Stay Connected: