Dalia Feldheim has spent a large part of her career marketing feminine hygiene products for companies such as Procter and Gamble, and has achieved international recognition for her bold advertising campaigns. Having worked all over the world, Dalia is now based in Israel, where she runs her own consultancy, Uppiness, which helps people identify their purpose in life and how to achieve it. In this interview, Dalia talks about:

• the connection between femcare products and women’s empowerment
• her 5Ps of happiness: Purpose, Perspective, Power Up, People, Positivity
• how recognising our pains can lead us to uncovering our passions
• how ‘failing’ leads to the development of resilience and a growth mindset
• how focusing on our strengths helps to deal with ‘impostor syndrome’
• how to recognise and overcome our fears and limiting beliefs

Dalia’s book, Dare to Lead Like a Girl, was published in 2022.

This is the link to Dalia’s TED Talk that she mentioned in this episode.

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Music: Pablito's Way by Paolo Pavan