Elevate Your Brand

Laurel Mintz

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

If you’ve listened to all our episodes but want to learn more marketing tips, follow us on Instagram: @elevatemybrandla.

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Episodes

College Roommates Start a Business with Annie Slabotsky & Morgan Lerner of Go Nana's | EYB
09-04-2024
College Roommates Start a Business with Annie Slabotsky & Morgan Lerner of Go Nana's | EYB
Annie Slabotsky and Morgan Lerner are the co-founders of GoNanas, a better-for-you banana-based baking mix company that is vegan, gluten-free, and allergen-friendly. By having the consumer add ripe bananas to their mixes, they’re making baked goods taste homemade from a mix and reducing food waste.  Since the company's inception, they have launched GoNanas into 2,500 retail locations including Whole Foods and Target and has earned appearances on QVC, Good Morning America, and in Forbes as a 30 Under 30 Listers. They have a social media presence with over 85K followers and an influencer ambassador program with over 3,500 members. GoNanas has quickly become the “fastest growing baking brand,” shaking up the baked goods space with their innovative mixes.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Navigating the Sweet Startup Market ft. Mike Schanbacher and Nicholas Kheny of Blobs | EYB
19-03-2024
Navigating the Sweet Startup Market ft. Mike Schanbacher and Nicholas Kheny of Blobs | EYB
Mike Schanbacher, Co-founder and co-CEO, leads marketing and growth strategy at Blobs. His leadership experience in startups has shown him the successes and failures that helped him navigate growing early-stage companies and now Blobs, where he lives & breathes their mission – to create a great-tasting product and fun brand that evokes the care-free joy of eating candy as a kid. Nicholas Kheny, Co-founder and Co-CEO went from engineer to candy maker. Nick has built a career marked by innovation, sustainability, and the unexpected! With degrees in Biochemical and Environmental Engineering, Nicholas entered real estate private equity when he was recruited to build out a sustainability program to slash carbon emissions and operating costs. Throughout his career, Nick realized he could make more impact by becoming a sustainability-driven lender, furthering his passion for formulating creative business solutions for consumer pain points. It was then that he was inspired to create Blobs, a candy company that evokes the best of childhood, while just happening to be better for you!Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Swimming with Sharks ft. Karen A. Clark of City National Bank | EYB
12-03-2024
Swimming with Sharks ft. Karen A. Clark of City National Bank | EYB
Karen A. Clark is an award-winning leader currently serving as the multicultural strategy manager at City National Bank where she specializes in developing marketing and advertising strategies to serve clients from diverse communities while also building partnerships that are beneficial to multicultural business development. Under Karen’s leadership, City National ranked among Forbes’ “Best Employers for Diversity” from 2018 to 2020. Active in the community, Karen also serves on five nonprofit boards in addition to coaching and speaking on financial fitness, personal branding, and inclusive allyship and leadership. Karen earned her Bachelor of Arts in Economics from California State University and attended marketing programs at Columbia Business School and Harvard Business School.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Women Dominating the Wine Industry ft. Kendra Kawala of Wine Maker | EYB
05-03-2024
Women Dominating the Wine Industry ft. Kendra Kawala of Wine Maker | EYB
Kendra is Maker’s President and Head of Sales. Kendra leads investor relations, sales partnerships, and wholesale strategy, and is responsible for spreading the gospel of premium canned wine and getting cans-in-hands all over the US. She built her early career as a healthcare management consultant at Huron Consulting Group where she specialized in operations, innovation, and B2B sales. At Huron, she was known for wearing multiple hats and tackling high-profile, complex problems and accounts, including closing and leading Huron’s largest-ever consulting project ($100M+ sale). A Chicago native, Kendra was inspired to enter the wine industry after moving to California for Business School and getting a front-row seat to wine’s complex industry dynamics and the thousands of independent makers perfecting their craft. Kendra gets excited about creating change in an old-school industry and building out a world-class sales team to change wine for the better.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Just Don't Die ft. Christine Peck of St Hildie's | EYB
27-02-2024
Just Don't Die ft. Christine Peck of St Hildie's | EYB
St Hildie's founding women believe that you can live a clean life but still have a cocktail with friends. Nothing on the market aligned with what we consumed each day. So, we started making our own drinks, with 5% alcohol, no added sugar, all real, functional ingredients and tinctures of beneficial herbs and roots. We then created a meaningful brand, with eye-catching designs, and a deep backstory around our muse, St Hildegard Von Bingen. We’ve won multiple Spirits Awards, and are available at Whole Foods, Erewhon and Bevmo. We have a SoCal Whole Foods mandate and are clearing out inventory regularly at demos & events. We signed our first major distributor, Morris, and are in negotiations with additional distributors.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Reaching Broad Appeal ft. Gabby Reece of Laird Superfood | EYB
20-02-2024
Reaching Broad Appeal ft. Gabby Reece of Laird Superfood | EYB
Gabrielle Reece is not only a volleyball legend but an inspirational leader, New York Times bestselling author, wife, and mother. Over the last decade, Gabby has transcended from sport to becoming an international fitness and wellness expert. With the release of her new podcast, The Gabby Reece Show, Gabby gets leading health, wellness, sport, psychology, and business experts to share their most valuable and actionable information with her audience. As co-Founder and co-Innovator of Laird Superfood, she has been able to take her nutrition expertise and help create delicious, plant-based better-for-you food products that are accessible to all. Many of today’s top professional athletes and celebrities look to Gabby for training guidance. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Taking Back Capitalism ft. B. Pagels Minor of DVRGNT Ventures | EYB
06-02-2024
Taking Back Capitalism ft. B. Pagels Minor of DVRGNT Ventures | EYB
B. is the award-winning founder of DVRGNT Ventures, product strategist, podcast host, startup advisor and investor, executive coach, and a respected thought leader in agile technologies. B.’s fierce drive to promote diversity in tech and impact authentic change continues to define their work and life outside of their work. B. is a proud graduate of Northwestern University with a focus on history and an MBA and master of information systems from Robert Morris University. B. gives back to various organizations by being the Vice Chair & Secretary on the Board of Directors at Howard Brown Health, one of the top 3 largest LGBTQ community health centers in the country, Vice President & Secretary on the Board of Directors at the YWCA of Metropolitan Chicago, and Board of Directors of both the Northwestern Alumni Association and Outfest. B. has been honored as one of the Queer 50 from Fast Company in 2022 and 2023, 35 Hero Advocate Executives by Involve People and Yahoo Finance UK, 40 under 40 by Silicon Valley Journal, and a finalist for 2022 LGBTQNation heroes of the year.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
Turning Pain Points into Potential ft. Stacy Bernstein of All Better Co. | EYB
09-01-2024
Turning Pain Points into Potential ft. Stacy Bernstein of All Better Co. | EYB
Stacy is a 10-year entrepreneur in the creative space. Her passion lies with building and growing brands, creating deep immersive partnerships with compelling narratives that ultimately yield beautiful, authentic and memorable experiences for the consumer and brand loyalists. As an independent creative business consultant who thrives in collaborative environments, her strength is in relationship building and leveraging her own extensive network of professionals, influencers and industry leaders. She also focuses on brand strategy, growth, partnerships and building operational infrastructure to streamline and create maximum internal efficiency. https://allbetterco.com/Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand
From Intelligence Officer to Venture Capitalist ft. Guy Filippelli of Squadra VC | EYB
28-11-2023
From Intelligence Officer to Venture Capitalist ft. Guy Filippelli of Squadra VC | EYB
Guy Filippelli is the Managing Partner of Squadra Ventures, an early-stage venture capital firm that makes concentrated, lead investments into early-stage companies in the National Security and Cybersecurity markets. He was previously founder and CEO of RedOwl Analytics and Berico Technologies. He began his career as a US Army intelligence officer, serving in Korea, Italy, Germany, and Afghanistan, and at NSA where he served as a Special Assistant to the Director, and led a highly successful project in Baghdad. In 2007, Guy received the National Intelligence Medallion, the nation’s highest award for civilian personnel, for his efforts to bring real-time targeting capabilities to our tactical forces. He is a graduate of the United States Military Academy (USMA) at West Point, and received his B.A. and M.A. in Philosophy, Politics, and Economics from Oxford University, where he studied as a Marshall Scholar. He is Chairman of the Commit Foundation, a non-profit focused on veteran transition, and also serves on the boards of the National Cryptologic Foundation and the University of Maryland’s BioPark. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand