Started Somewhere ep. 52 w/ Reid Simkovitz who invented The Scruffie a viral product on TikTok. Reid invented the product back in college when attending LSU. He put in the hard work, the grind, and dedication to link up with designers and manufacturers to help him develop the product and packaging. After posting a few videos to TikTok recently he found viral success and his store blew up with sales!

Follow Reid and The Scruffie here - https://www.instagram.com/thescruffie/

Order one here - https://thescruffie.com/

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