Press releases and media advisories are often referred to interchangeably, when they are in fact, two completely different communication tools within PR. One is short, simple and succinct, and they other is more long-form with room for storytelling capacity. Knowing when and how to send them, could be the key to you obtaining the maximum amount of coverage as possible for your event, red carpet event or press conference. Here -- we discuss media advisories -- the advantages of them and how to do it properly.Join the PR Yourself Facebook Group HereAccess Your PR Yourself Media Advisory Freebies HereSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

We love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now!For more on Karlyn and Oh Snap! Social, visit here.Follow Karlyn on instagram here.Be sure to check out the Oh Snap! Social blog here, for more tips and tricks.Snag your freebie resources from Oh Snap! Social by accessing them here.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Hiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectations, poor performance, and lack of transparency. Good luck!Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

It wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses.Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/planSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

It used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account. This begs the question...since we've been pre-conditioned to place blue check profiles in a more elite hierarchy from years and years of conditioning...is it best for entrepreneurs, businesses and brands to go ahead and now buy a blue check, to place their business on a perceivably higher plane?We discuss the blue check phenomenon, social conditioning and advantages and disadvantages of this social experiment with Author, Licensed Professional Counselor, star of "The Big D" on the USA Network, and Licensed Mental Health Counselor, Dr. Jada Jackson. Tune in to decide what's best for you AND your brand.Follow Dr. Jada Jackson on Instagram.Follow Dr. Jada Jackson at JadaJackson.com.Shop Dr. Jackson's collection of journals here.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

In this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be your first step in the direction of adopting AI platforms for your PR needs.To learn more about PRophet, visit prPRophet.ai.To hear Mark Cuban's discussion on the future of AI, as discussed in his 2019 Dallas StartUp Week keynote, listen in here. Also, be sure to turn your volume up!Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

So many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonight and US Weekly. The former red carpet reporter now owns her own media agency, but stops by the podcast to encourage others to step into the spotlight, despite being shy -- just like she did. The results are amazing and she hasn't looked back since.For more on Kayley Media, visit kayleymedia.com.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Have you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck!Grab a paper and a pen -- or your smart device, and take notes on this one -- you don't want to miss it!Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Access Your Free LinkedIn Masterclass HereLearn more about EIN Newswire HereLearn more about E-Releases HereSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Do you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too.  However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yourself as a subject matter expert, leader, founder, entrepreneur, C-Suite Exec, and the list goes on and on.Today we talk with Caitlin Copple Masingill of Full Swing PR about Thought Leadership -- what is it, how to do it, and how to be a BOSS at it, rather than...er...ummm...shady.So let's get to it, shall we? Listen in!Snag your Full Swing PR freebies Here!Follow Full Swing PR on Instagram @FullSwingPR.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

If you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY?Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discuss the ins and outs of podcast pitching and why it is ESSENTIAL to your PR strategy.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Reach out to Brandy with your questions on podcast strategies here: Brandy@Kitcaster.com.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Sure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help you win the game. AND timing varies dependent upon the medium you desire (i.e. broadcast TV, magazines, digital outlets, etc.). Tune in as Leah dishes a few quick tips and tricks on how your timing can ultimately be your best PR guide.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

On this episode we link up with veteran communications and PR  guru Dara Busch, Co-CEO of 5WPR -- an award-winning top PR firm that specializes in consumer practice spanning the industries of: Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.  Dara dishes on what's trending in the world of PR and just how small business owners and entrepreneurs can take advantage of these trends in order to enhance their brands or messaging. Grab your pen, paper or notepad, this is one episode you don't want to miss!Be sure to follow 5WPR on social @5WPR or link up with Dara on Linkedin here.Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

On this latest episode of PR Yourself, we welcome back resident PR Yourself publicist guru Chandra Gore, to discuss the latest developments surrounding the public outrage against Philadelphia's Sesame Place. What should be deemed on of the happiest places on Earth for kiddos around the world, is now being coined racist, after videos have surfaced showing Sesame Place character Rosita deliberately dismissing Black children, while hugging and embracing other non-Black children. Celebrities such as Joy Reid and Kelly Rowland have now entered the chat, and the Black community will not stop until justice is done. Join us as we discuss the PR response from Sesame Place, what we predict will happen next and why this incident has topped our PR Piss Off of the Week!Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

On this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong post put YOUR business in jeopardy -- and potentially out of business?Leah brings on creative law attorney Sammetria Goodson of Goodson Law to discuss the legal ramifications of posting EVERYTHING online -- the good, the bad and the ugly. To bring the scenario to real-life, both Leah and Sammetria also discuss the ongoing current battle between legendary comedians D. L. Hughley and Mo'Nique. Tune in and PLEASE know that not everything is for the Gram!Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Follow Sammetria and her latest ventures at: goodsonlaw.coSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

In this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from one of the top publishers in the world. In discussing 'Black Joy' and how to find joy during traumatic or discouraging times -- Tracey's candid depiction and characterization of how the Black community accesses joy as its own form of resistance -- is always prime for discussion. Later on, Tracey and Leah dive deeper into the simple concept of utilizing the breath (or deep breathing) as a variation of joy. Known for its healing properties, the concept of breath work is widely accessed during meditation, yoga, mindfulness and many other global modalities as a tool to battling many of the causes of mental health disturbances or mental distress.Read Tracey's original Washington Post Essay on Black Joy HereGrab your own copy of 'Black Joy' HerePre-Order Tracey's upcoming book, 'Then They Came for Mine: Healing from the Trauma of Racial Violence' HereSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

We're back with another episode featuring Hollywood Producer and New York Times bestselling author, DeVon Franklin. The last time we caught up with him, he was dropping his 2021 hit book, "Live Free". This time, Franklin returns to give us the scoop on his new Audible Book "It Takes a Woman", that just dropped on April 21. Let's face it. DeVon is the king of "PR'ing" himself as he continues to serve his numerous audiences with must-hear (and see) content, films, books, and more that further establishes him as "a different kind of Spiritual Teacher", as stated by the Queen herself, Oprah.Tune in to get the latest on his new project, and what he has in store. Check out more on "It Takes A Woman" through Audible.Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

On this latest episode, we keep it real on what's holding many of us back from success. Whether it's imposter syndrome, doubt or fear, why are YOU not pitching yourself for the opportunities, relationships, or deals that you want? Sometimes you have all of the resources you need, you need to just pitch it (or you) afraid! We then hear from former Playboy Centerfold AND Covergirl Deborah Driggs on what life was like working for the iconic brand. But most importantly, how her unwavering tenacity, spirit for excellence, and go-getter mantra, has catapulted her into the top 5% of her career. From Playboy to TV hostess to real estate to insurance, we're definitely coining Deborah as the "Queen of Reinvention", as she continues to flawlessly "PR" herself into bigger and better opportunities.Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Follow Deborah and her latest ventures at: DeborahDriggs.com.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

In this episode of PR Yourself, we sit down with retiree turned TikTok star, Shantaquilette Develle of @HeyShantaQ, to discuss her rise to TikTok stardom as one of the top moms to follow on the app. She's now known by Tiffany Haddish, Steve Harvey and has even had her videos shared by Snoop Dogg. She discusses everything from journeying into the unknown to truly enjoying the essence of life -- lessons she's learned following her unfortunate experience of both a stroke and a heart attack. Then, we tackle this week's PR Hot News, uncovering the salacious story of Transformation Church's Pastor Mike Todd and the potential PR Crisis of how the "influencer" pastor purposely spit on a member of the congregation during a sermon demo. You'd have to see it to believe it...in Jesus name. In other words.. Spit Happens ...and now he's left to clean up the filthy mess.Follow PR Yourself on Instagram @PRYourselfPodcast.Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.Follow Shantaquilette on TikTok by visiting her page at @HeyShantaQ.Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

On this episode we make a triumphant return to the airwaves with social media influencer, blue check king, magician and Founder of the Ace of Spades Agency, Jay Jay. With 57 million views on YouTube and over a million followers on Instagram -- it's safe to say that Jay knows a thing or two about the type of content that can really grow a brand. Jay discusses everything from tactical marketing tips and strategies to implement for 2022 BUT offers that if you do this ONE thing for 30 days straight, you WILL see results. You'll have to tune in to get the scoop.We then welcome back our resident PR Petty co-host Chandra Gore to talk all things Tristan Thompson, his new baby mama and Khloe Kardashian. In a PR face-off, what would YOU do if you had to be the publicists for these two? Tune in to get our take on the cheating felt 'round the world, and as always, we invite YOU to weigh in.Thanks to our sponsors Kitcaster! Be sure to visit kitcaster.com/pryourself to start your journey on becoming a podcasting superstar.Also, shouting out Branch Pharms! Take advantage of their top-of-the-line CBD products by using our promo code "LEAH15" at checkout. See more here: https://branchpharms.com/.And a special shoutout to the talented "Da Dreak" for producing the beats! Follow him on social and be amazed at: instagram.com/dadreak/Support the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Amazon Live is EXPLODING with views, engagement and content. We sit down with fellow publicist, journalist and content creator Chandra Gore to discuss how she's using Amazon Live to amplify her platform, sell her products and connect with a new and engaging audience. THIS IS HOT AND FRESH INFO! You don't want to miss this!Sign up for an Amazon Influencer platform here: https://affiliate-program.amazon.com/influencersDownload the new Amazon Live app here (for IOS only): https://apps.apple.com/us/app/amazon-live-creator/id1265170914Visit our partner Branch Pharms at BranchPharms.com and use promo code "LEAH15" at checkout for 15% off!Join the PR Yourself Think Three Media Mastermind Group here: Think Three MediaFollow on IG at @PRYourselfPodcastMusic by @DaDreak / EyeWerk MusicSupport the Show.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @TheLeahFrazier.Be sure to check out Magic Mind and take advantage of our offer by heading to: magicmind.com/pryourself and enter promo code "PRYOURSELF20" for a special discount. Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.