Why governments need more meaningful communication with citizens

All Indians Matter

23-11-2021 • 1 hr 6 mins

Social platforms offer citizens a direct dialogue with government agencies, which deploy their handles for a variety of functions, from awareness building and information dissemination to troubleshooting and crisis communication. Sunchika Pandey, whose agency runs the fun and popular social media account of the Mumbai police, speaks to All Indians Matter about why governments must adapt to how a rapidly transforming world communicates – not just to engage with citizens but also change how they are perceived.